Every store has a returns policy, and most were written by the founder, eighteen months ago, who believed deeply in the customers and had not yet met very many of them.

It is a generous document. Sixty-day window. Free label. And, in the clause that would later require the most reflection, "no questions asked." Written in one sitting, with feeling, by someone who understood returns as a rare event rather than as a business model other people would shortly adopt.

The customers read it. They read it more closely than the product description, the dispatch email, or the three follow-ups asking for a review. They read it the way a contract is read by the party who intends to use it.

What came back: a dress worn once, to a wedding, the event still faintly on the collar. A candle returned as "wrong vibe." A customer who returns one item every six weeks with the regularity of a subscription, each time citing, correctly, the policy.

Nobody will change it. So it stays. Sixty days. No questions asked. The questions, it has since emerged, were load-bearing. They were holding up the margin, and were removed, with great warmth, in a single sitting, eighteen months ago.

Here is the week.

The switch you keep filing under next quarter

There is no good time to change email platforms, which is the main reason nobody ever does. The reluctance is never about the new platform. It is about the migration: the flows, the segments, the templates, and the quiet terror of moving the one automation that earns money while you sleep, only to discover, too late, that it no longer does. It feels less like an upgrade than like rewiring the house with the lights on and the family still home.

Omnisend recorded twenty minutes for Workspace6, presented by the person who actually performs the migrations, and the central revelation is this: you do almost none of it. They take admin access to your Klaviyo, and five business days later it is finished. No downtime. You turn up afterward to inspect the work, like a client who has hired professionals and is contractually obliged to nod.

What the twenty minutes actually contains:

The code is WORKSPACE6. It takes 50% off your first three months.

Omnisend built that code, in their words, specifically for Workspace6 members, by which they meant the select few inside the paid community. We have elected to interpret membership more generously. If you are reading this email, you are, as of now, a member. There was no vetting. There was no ceremony. There was simply a code that said WORKSPACE6, a mailing list that also said Workspace6, and a strong feeling that keeping them apart would be petty.

Watch the twenty minutes. Then use the code you were technically never meant to have.

Watch the webinar.

@ecom_cork I didn’t even know what a P &L was until 300 plus k per month

@andyantiles_ My company employees 60 people. 60 families that total 400+ people that our company puts food on the table for

Jimmy Kim The dumbest cart abandonment mistake: sending the same message to someone who left because of price and someone who left because of shipping.

@BryanECano The End of Another DTC Era and What Brands Must Build Next

Sarah Levinger Here’s how I view the creative strategy process:

I've spent $150M on Meta

When I scale I plot this chart:

→ For every ad, plot traffic against funnel stage
→ Funnel stages: impressions, click, landing, add to cart, checkout, purchase
→ Now you see the drop-off through every stage of your funnel

There are three main scenarios.

1. Early drop off

→ Impressions are high, but clicks look low
→ The ad gets attention but doesn't resonate enough to earn the tap
→ Check hook rate, hold rate, CPM, drop off, audience and demographics.
→ This is a creative problem. Fix the ad.

2. Middle drop off

Read the rest

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