Apparently, the new M&A playbook is simple:
Step 1: Be a dying mall retailer.
Step 2: Have the internet decide Wall Street deserves a wedgie.
Step 3: Watch your stock become a financial protest movement.
Step 4: Use the newly inflated corpse-lightning to offer billions for eBay.
Meanwhile, the rest of us are over here trying to lift AOV by 8% without breaking a popup.
Capitalism remains deeply normal.
So, just go do that, okay? Simple. 👏
Tweet of the Week
YouTube University:
How to Make AI Animation Ads in Kling 3.0
looking for your product on your bot of choice
Everyone's asking whether their products show up in AI search. Smart question. But subscription brands are missing the sharper one: does your subscription offer show up - or does the AI just see a product and move on? That gap is already costing people, and most don't know it yet.
Here's what's inside:
Why Google's new structured data property for subscribe-and-save is the clearest signal the industry has had in years — and what to do about it now
The one page on your site that AI agents look for first, and why most brands either don't have it or have it wrong
How the data relationship between brands and customers is being flipped entirely in agentic commerce
Why your worst reviews might be just as valuable as your best ones for AI discoverability
Chewy and PetSmart are already winning this game. The playbook isn't complicated … but you do have to actually run it.
Read the full piece here before your competitors do.
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Quick Shots
Harry Hott Both Meta and Higgsfield MCP's launched this week.
@harleyf Live commerce is one of the most engaged shopping channels right now.
Gilad Cohen I spent 2.5 years at Google as a digital strategist convinced that paid search was the most important channel a brand could invest in.
@Seanfrank Ai job loss- my perspective as the decision maker in a $100,000,000+ company:
@ron_ecomm i have launched 22 product types ever since i started (all under the same brand)
Here for the Memes
Top Headlines this Week
Best from LinkedIn
If you are sitting around wondering HOW THE HECK people are learning ai at such a rapid pace:
1. They simply ask ai how to best use ai. Seriously. When I understood this it took a lot of the mystery away from the process.
2. They learn 1-2 new skills per week. For instance, this week I'm setting up scheduled tasks on Claude Cowork and creating more context documents for our briefing process.
3. They know that 95% of this ai stuff sounds better in a LinkedIn post than it performs in reality. True, but it's still pretty neat.
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Stat Attack
The Outro
Got all that? IT’S TOO EASY.
👆👆👆
They’re reaching 7, 8 and 9 figure merchants.
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