No time for pleasantries this week fam. We’re a newsletter on a mission to bring you the good stuff AQAP. Let’s go!
Tweet of the Week
YouTube University:
How Baseball Lifestyle Grew from $2M to $150M with Customer Experience
Product carousels: the tiny PDP real estate most brands treat like a storage cupboard for duplicate packshots.
Turns out, shoppers actually use them. Which makes ignoring them feel less like “creative preference” and more like leaving money politely folded on the table.
Why your first two carousel images are doing more heavy lifting than your hero copy
How to test PDP images without mangling your Shopify setup
What heatmaps can reveal before your team starts “optimising” by vibes
Where AI can fill the gaps when your asset library is tragically beige
Not glamorous. Potentially very profitable.
Read the full article on why your product carousel deserves a promotion.
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If you’re scaling, this becomes your highest-leverage channel.
Quick Shots
Steve Rekuc This is a really good reason to retest your brand's Incrementality on Meta. It likely changed from before this attribution change on March 18th.
@Seanfrank Hardest Ecom jobs to hire for, in order:
Preston Rutherford Potential VC Investor: your ROAS looks horrible right now. bring it up ASAP or we won't invest
@ron_ecomm One of the biggest quality of life upgrades as the founder is to carefully audit where you are just simply being a middleman of information for all the tasks you are involved in
@williamkast_ Static ads are the most underrated testing tool in most ad accounts right now.
Here for the Memes
Top Headlines this Week
Best from LinkedIn
The NEW Q2 2026 Meta Ad Account Structure 8+ Figure Brands Are Using to Increase New Customer Revenue & ROAS
Based on millions in analyzed spend across 30+ DTC brands this year.
Meta made more changes under the hood in Q1 than most advertisers realize.
If your account structure hasn't evolved with them this will be a tough quarter...
Here's what's shifting right now:
→ Meta changed the definition of what counts as a click-through
This isn't a small tweak.
It changes how you should think about attribution windows entirely.
We're moving most brands to incremental attribution or 7-day click with 1-day engage-through depending on spend level and AOV.
Recommended SAAS & Services
BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.
Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.
Scaling paid media shouldn’t feel like gambling. Sum Digital helps 7–9-figure ecommerce brands turn ad spend into predictable, profitable growth across Meta, Google, and TikTok—without bloated teams or black-box reporting. Senior operators only, creative that actually converts, and a relentless focus on ROAS. If you’re done paying for spend instead of results, Sum Digital is your agency of record.
Stuck between an overpaid $80K/Year US hire and an inexperienced $5/Hour VA? Tidal helps you hire experienced, execution talent globally that outperforms US hires, at a fraction of the cost. Built by operators focused on hiring better talent, not just cheaper talent. Get started with a free payroll audit today --> www.hiretidal.com
NEWSIE ALERT: We publish the email tests operators actually want to read: what we changed, why we changed it, and what moved. No vague “revenue increased” nonsense. Just real case studies, real numbers, and practical takeaways you can steal for your own Klaviyo account before your next agency meeting gets weird.
Stat Attack
The Outro
Anybody get the license plate of the newsie that just hit us with all that juicy info? Oh that’s right.
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They’re reaching 7, 8 and 9 figure merchants.
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