Who had Sendlane being acquired in February on their bingo card? 👋
Who also had the glitterati of DTC social being locked in for an Omnisend push as soon as the news dropped? 👋👋
To which THIS little hard working newsletter with ad space available says…
Tweet of the Week
YouTube University:
Most UGC isn’t failing because it’s fake. It’s failing because it’s too good.
Somewhere along the way, “authentic” started getting sanded, graded, captioned, and polished into something that looks suspiciously like… an ad.
This piece quietly explains why your once-reliable UGC stopped pulling its weight - and why editing might be the real conversion killer.
• What platforms now read as “trying too hard”
• How creators accidentally edit the trust out of their own content
• The subtle difference between watchable and believable
• Why raw isn’t a style choice anymore
If your UGC looks great and performs terribly, you’ll want to read this.
👉 Why your edited UGC isn’t converting anymore
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Quick Shots
@BallinFil One of the most painful things about ecom is having dozens of micro tasks that you can never delegate until your biz is 10, 20, 30mil+
@ron_ecomm Chasing vanity revenue instead of profit is actually a permanent demon you have to watch for.
Jeremy Horowitz 7k+ Shopify stores that do $10m+/yr. The Breakdown:
Cherene Aubert I polled 600+ marketers on what drives the most growth. The majority got it wrong.
@Seanfrank Only 5 things matter in business if you want to win.
Here for the Memes
Top Headlines this Week
Best from LinkedIn
We’re blowing up on multiple social platforms at the same time.
Here’s the single biggest shift that made it happen:
Stop creating content randomly.
Do this instead:
1. Define the exact person you want to serve.
2. Figure out where they actually spend time online.
3. List their biggest problems and deepest desires.
4. Map their entire workflow from start to finish.
5. Then create content that fits directly into their world.
Now; what makes a good piece of content?
Recommended SAAS & Services
Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.
True story: Most of the time when we perform a Klaviyo audit, we find several thousand dollars (per month) being left on the table through bad filter setup, silly conditional splits, or bad links. 💸 What have you really got to lose by asking for one? (It’s free.) This isn’t low-hanging fruit. It’s fruit that’s fallen and wants to be eaten. Get your audit.
Finsi helps e-commerce and subscription brands increase LTV through AI-powered recommendations and automated ad and retention management. Our platform analyzes acquisition, retention, and lifecycle data to deliver actionable insights, manages campaigns across Meta and Google Ads with AI-generated creatives, and automates optimization based on performance. It removes the guesswork from marketing, improves LTV to CAC, and gives teams clarity on what's working and why. Perfect for any e-commerce business that wants data-driven growth without the heavy lifting.
Scaling paid media shouldn’t feel like gambling. Sum Digital helps 7–9-figure ecommerce brands turn ad spend into predictable, profitable growth across Meta, Google, and TikTok—without bloated teams or black-box reporting. Senior operators only, creative that actually converts, and a relentless focus on ROAS. If you’re done paying for spend instead of results, Sum Digital is your agency of record.
Stuck between an overpaid $80K/Year US hire and an inexperienced $5/Hour VA? Tidal helps you hire experienced, execution talent globally that outperforms US hires, at a fraction of the cost. Built by operators focused on hiring better talent, not just cheaper talent. Get started with a free payroll audit today --> www.hiretidal.com
Stat Attack
The Outro
Sendlane has left the chat.
✌ Workspace6
👆👆👆
They’re reaching 7, 8 and 9 figure merchants.
Talk to us about sponsoring this newsletter.
