Issue 223: Can You Spot the Winning Ad? (Most People Can’t)

Mmmmmmm, one more time for the latecomers. It’s called a rebrand, Sweety. We’re just too high class to be all about those sassy gifs and irreverent memes, anymore.

Henceforth (see how I use the new brand voice guidelines with that one?) we shall only be publishing gifs that would make Jane Austen proud and memes worthy of Lord Byron.

One of the most important jobs of the CEO is to communicate. Vision. Mission. Strategy. Updates. Good. Bad. All of it. The CEOs job is to make sure there is excellent comprehension of important information among ALL stake holders in the company. This brings me to writing. I don’t know how you can be a great thinker, let alone communicator... Read The Rest

Chargebacks drain revenue, slow down operations, and force your team into constant damage control. Chargeflow changes that. Our platform automates the entire dispute process from end to end using purpose-built AI that understands evidence, intent, and payment-processor rules better than humans can. Instead of spending hours gathering screenshots and drafting responses, merchants get fully prepared, data-rich cases submitted automatically, and a consistently higher win rate as a result.

Chargeflow plugs into your payment stack in minutes and keeps working in the background. No extra headcount, no guesswork, and no manual follow-up. You get clean reporting, full transparency, and real money recovered that would have been written off.

Chargebacks aren’t just a cost of doing business anymore. With Chargeflow, they’re one less thing to worry about.

@sourfraser TikTok Shop is cheaper to acquire customers than Meta right now.

@zachmstuck Who are the “it brands” of DTC for 2026? 👀 

Curtis Howland This is what a mature DTC brand looks like:

@bony_ghadiya_ we're in the middle of 3 massive shifts in ecommerce right now.

Sean Riley It’s 2026. Launch your product on TikTok and Amazon and screw everything else.

🧠 BIG BRAIN MOVE: You can steal the storyline from almost any piece of organic content…using just Gemini.

Great example: I found the this freaking AMAZING piece of organic content on TikTok and wanted to reuse the way this guy told this story for my own content.

I had Gemini:
1. Transcribe the piece
2. Do a structural analysis of the story
3. Match the story to a known framework
4. Extract the formula
5. Write a template I can reuse again and again

Here’s the template it created for this one:

Read The Full Post

• Chargeflow helps merchants recover revenue they’d usually lose to chargebacks. Our AI builds fully tailored responses, files them automatically, and handles everything across all processors and platforms. It removes the manual work, improves win rates, and gives teams clarity and confidence around disputes. Perfect for any business that wants chargebacks off their plate.

• Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.

• True story: Most of the time when we perform a Klaviyo audit, we find several thousand dollars (per month) being left on the table through bad filter setup, silly conditional splits, or bad links. 💸 What have you really got to lose by asking for one? (It’s free.) This isn’t low-hanging fruit. It’s fruit that’s fallen and wants to be eaten. Get your audit.

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They’re reaching 7, 8 and 9 figure merchants.

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