Issue 222: The product launch playbook for brands

We’ve done it y’all. Finally grown up into a real looking community. No more jokes. No more memes. We’re too highbrow for that.

…..

Nahhhhh, same vibes, just a bit more raised pinky finger.

It started as housekeeping. A harmless little “clean up Welcome #3” test. Kill some padding. Fix the hierarchy. Move on with life.

Then the revenue chart did something awkward… like tripling.

This wasn’t a copy rewrite. No new offer. No clever subject line. Just one painfully obvious change most brands swear they’re already doing.

Here’s what you’ll see inside:

• The exact layout mistake hiding in most “polished” Welcome emails

• Why benefits buried below the fold strangle revenue

• How one sentence, moved up top, changed buyer behavior overnight

• The metric that mattered more than open rate (by a mile)

Read the full breakdown and try not to side-eye your own Welcome flow afterward → Read the case study

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Same-Day Shipping: Get your orders out fast—your customers will thank you.

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Slack Access: Talk directly to the people running your fulfillment. No ticket systems, no delays.

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cmikulin you sign up on a brand's popup with both your email and sms ...

ChereneAubert Everything I previously believed to be true was challenged.

David Herrmann Applovin was the fastest growing platforms for the brands I manage this holiday season.

andrewjfaris Probably my #1 end of year observation in ecommerce:

Jimmy Kim In-N-Out Burger has 15 menu items
Five Guys has 40

Meta just rolled out percentage-based minimum spend limits for CBO campaigns across more ad accounts.

This is bigger than most people realize.

Before: You could only set fixed dollar minimums ($100/day per ad set)

Now: You can set percentage minimums (25% of total campaign budget)

Why this matters for scaling brands:

Fixed dollar problems:

Read The Full Post

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