Issue 221: BFCM is UPON USSS!!

+ Remembering The Great Debate

November 12, 2025

| THE INTRO

YESSIRRRREEEEE…. Everyone feeling good about BFCM?? We pumped up! Psyched up! C’MON! No crying! There’s no crying in ecom!

Tom Hanks Crying GIF

THERE’S NO CRYING IN BASEBALL!

| TWEET OF THE WEEK

| YOUTUBE UNIVERSITY

Exactly how to Scale to $100k/day after Andromeda:

Feat. Nick Shackelford, Charley T & Jordan Menard

From “nice” to +89% more orders.

Yo! Back with another episode of “we make clients more money by doing the stuff other agencies keep ‘meaning to test.’”

We knew Cart Abandon #1 was undercooked. Lots of pretty photos, to be sure. But, not enough vintage Batman comic book style “WHAM!” punch in the face telling the customer: Hey amigo, your sunnies are about to vanish if you don’t click this red button. 🔴 

So we threw it into the arena. Control kept the soft look: guy adjusting glasses, collage of happy people, long scroll of lifestyle shots, Bombastic Rewards buried halfway down like an afterthought. It was fine. Bit ‘meh’ but fine.

Variant B ditched the polite tone. Dark backdrop. All-caps “FORGET SOMETHING?” screaming at you like a nightclub bouncer. Scarcity baked into the subhead. Product grids cleaner. CTAs impossible to miss. Still plenty of brand personality, just no time wasted whispering.

| TOGETHER WITH BOXFORT

Most 3PLs overpromise and underdeliver. Not BoxFort. Built by e-commerce veterans who’ve managed 7-figure apparel brands, we know what matters: speed, precision, and communication that doesn’t make you want to pull your hair out.

Here’s what you get:

Same-Day Shipping: Get your orders out fast—your customers will thank you.

High-Touch Kitting: Whether it’s custom labels or QC, we handle it like pros.

Slack Access: Talk directly to the people running your fulfillment. No ticket systems, no delays.

“Why don’t more 3PLs communicate on Slack?! I love that I have direct access to the founders and their warehouse manager. It’s a true partnership in every sense of the word!” — Lanai M. ⭐️⭐️⭐️⭐️⭐️

No hidden fees, no surprises. Check out our Pricing Calculator to see how much you could save* by switching. 🚚

*Sanity-Saving Calculator not yet operational, but on the way.😉

| QUICK SHOTS

Alice Vaughn This tweet from Liquid Death is a prosecutor's wet dream.

Zzzz I’m on the verge of losing $150,000 because of Shopify.

Barry Hott The moment Meta performance drops, everyone in DTC goes: “Yup, Meta broke again.”

Peter Quadrel Meta is Releasing 3 NEW Metrics:

Sean Frank If your company isn’t growing fast- Have faith.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

ByHeart recalls every single bottle of baby formula sold nationwide as infant botulism outbreak hospitalizes 15 and counting | Fortune

Parents and caregivers who have the formula in their homes “should immediately discontinue use and dispose of the product.”

Wonderful raises $100M Series A just four months after $34M Seed, as AI agent boom accelerates | CTech

The fast-moving AI startup is already operating in 10 countries, automating customer service and sales for global clients.

Inside Amazon DSP’s growing bid to marketers — and threat to competitors

Execs from Amazon and across the industry weigh in on a key part of the company’s surging ad business as its UnBoxed conference kicks off.

What Amazon’s 14,000 layoffs reveal about AI’s grip on marketing

AI is taking jobs from marketers in areas such as SEO and ad production, but the challenge remains the same: make yourself irreplaceable by creating value.

Tariffs and Inflation Cool Black Friday Discounts | PYMNTS.com

Retailers are preparing for a more restrained Black Friday this year, as tariffs and inflation drive up costs and force brands to scale back promotions.

Marketing Research Finds a Lower-Cost Secret Weapon for Social Media

Small businesses are increasingly turning to this strategy. Here's why it works.

| GET LINKED

Up to 5.7% lift in new shoppers revenue by reminding them of one simple truth:

👉 These styles might sell out.


This is especially true in apparel and accessories where inventory is a constant tightrope walk.

Too much stock? You’re stuck.

Too little? Your customer leaves empty-handed - and annoyed.


But inventory struggles can be used as an advantage.

✅ Call out fast-sellers

✅ Add “low stock” cues

✅ Remind shoppers what’s at stake if they wait


Because urgency doesn’t have to mean flashing red countdowns

| RECOMMENDED SOFTWARE & SERVICES

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| STAT ATTACK

| THE OUTRO

Best of luck this BFCM season, y’all! Tip your waiters so the karma be gooood.

💪 Workspace6

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