| THE INTRO

Did someone say Free Shoes?

OH HECK YES. Oct 28th, in none other than NYC it-very-self 🗽 we’re hosting a Sip ‘n Shop event for W6ers.

We’re taking over Koio in SoHo for a bit of nosh, a bit of sit, and a bit of shop. Everyone gets a free pair of shoes on their way out!

Want in? The guest list is practically already full but there ARE still a few spots.

Wanting to sponsor this intimate soiree? We’ve got a spot left if you’re keen. Two tiers, just hit up our girl Karlie for the deets.

| TWEET OF THE WEEK

| YOUTUBE UNIVERSITY

Just how frothy is the AI bubble?

Why curiosity beats clarity

There’s a reason the best ads don’t tell you everything — they make you lean in.

• The ad strategy that works because it looks bad

• Why actors beat influencers (and how to find them)

• The 10-second UGC setup you can steal right now

• And the one “shortcut” tool top brands pretend isn’t public

If you think clarity sells, you’re only half right. Read the full piece before your next ad gets too polished for its own good.

| TOGETHER WITH MAI

⏰ Black Friday is just 57 days away.
Your Meta Ads performance started dropping in September, and now you’re scrambling to hit holiday goals.

👉 What if Google Ads became your growth engine?

We spent a decade building Google Ads and later optimized billions in ad spend at Instacart. We know the stress of delivering performance under pressure.

That’s why we built MAI Agents—to give you the same optimization capabilities the largest companies have. Move beyond the pMAX black box and branded search, and unlock +40% growth in profitable spend.

💡 MAI Agents will:

• 🔍 Audit your ad account (fully self-serve)

• 🔗 Connect product data + run proprietary ML models to segment campaigns

• 📊 Continuously analyze, reason, and act—with full transparency

⚡ Easy + Risk-Free:

• 14-day free trial

• No contracts

• Live in 1 day

📈 See the results for yourself:

• NutritionFaktory → 3× increase in profitable spend

• Velotric → +118% ROAS & +32% sales

| QUICK SHOTS

Danavir Sarria Liquid Death teaching Tim Pool unit economics to prove his product is dead on arrival at his price point goes hard 🔥 🔥 🔥 

Marin Istanvic Whoever listened to Jordan and Charlie before knew how this debate would end before it even started

Sarah Levinger Look, I hate to break your heart but there’s a clear psychological reason your CPAs are so expensive…😬

Jake Abrams Andromeda hates ads that look the same.

Nick Shackleford 🦾 The direction this is going in is wildly unexpected.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

Look what I just unlocked in one of my ad accounts

🚨 One of the best updates in the history of Meta ads 🚨

➡️ Purchase Profit Optimization

Here's what it is and how it works:

While so far, we only had the option to optimize for Purchase Value, now FB is allowing us to optimize for profit

In order to do that, we first need to create an additional parameter called "net_revenue"

How to create it?

Read The Full Post

| RECOMMENDED SOFTWARE & SERVICES

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• You know your email flows aren’t performing like they should—maybe even leaking revenue in ways you can’t see. 😬 Most agencies charge for “upgrades” without proving they actually worked. We don’t guess. We test, measure, and optimize—because every email should earn its keep. 🚀 Learn about the Email Flow CRO method here.

| STAT ATTACK

| THE OUTRO

Don’t forget to RSVP folks! GET IN 👉️ Free Shoes & Drinks Y’all

💪 Workspace6

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