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- Issue 219: The Right Way to Use Your Cancellation Flow ❌
Issue 219: The Right Way to Use Your Cancellation Flow ❌
+ A 4-step framework for building delightful products
| THE INTRO
What time is it? Mike time. Baby, don’t hurt me. 🎤 LET’S GO!
| TWEET OF THE WEEK
Every Meta advertiser NEEDS to understand this:
A click conversion can be counted after ANY click on your ad, not just link clicks!
— Barry Hott ☄️ (@binghott)
6:38 PM • Sep 28, 2025
| YOUTUBE UNIVERSITY
A 4-step framework for building delightful products
The Right Way to Use Your Cancellation Flow
You probably think your cancellation flow is “good enough.” You’re wrong — and that’s quietly bleeding subscriptions.
👎 Why “same old save offer” logic collapses — depending on whether you’re on Recharge, Stay AI, SKIO or Loop
🎯 How “reason-driven” flows can backfire — and what to do instead
📊 What analytics only Loop gives you (and why you’ll hate missing it)
🧪 The sainted A/B tests most brands never run
You know this is about to change how you see churn. Read the full post here — your retention will thank you.
| TOGETHER WITH MAI
⏰ Black Friday is just 57 days away.
Your Meta Ads performance started dropping in September, and now you’re scrambling to hit holiday goals.
👉 What if Google Ads became your growth engine?
We spent a decade building Google Ads and later optimized billions in ad spend at Instacart. We know the stress of delivering performance under pressure.
That’s why we built MAI Agents—to give you the same optimization capabilities the largest companies have. Move beyond the pMAX black box and branded search, and unlock +40% growth in profitable spend.
💡 MAI Agents will:
🔍 Audit your ad account (fully self-serve)
🔗 Connect product data + run proprietary ML models to segment campaigns
📊 Continuously analyze, reason, and act—with full transparency
⚡ Easy + Risk-Free:
No contracts
Live in 1 day
📈 See the results for yourself:
| QUICK SHOTS
Andrew Faris Completely out of nowhere CPM spike for a client yesterday. Like, 2x, totally all the sudden.
Sarah Levinger 17+ years in marketing and I’m JUST NOW LEARNING THIS?? 🤯🤯🤯
Alexandra Freifeld Here are 5 signs your eCommerce team's priorities are off track as we head into holiday & Q4:
Sean Frank Sharp elbows: As growth get harder, more brands will compete directly with overlapping products.
Preston 🩳 Rutherford CFO: Name ONE successful company actually balancing Brand AND performance.
CMO: I'll give you six
| HERE FOR THE MEMES
| AND IN OTHER NEWS…
The New Way 8 Figure Brands are Lowering their Meta CPA (1 Simple AI Strategy)
🔊 Sound ON 🟢
Creative diversity is one of the biggest variables for ad success right now.
Meta's research shows 56% of auction outcomes can be attributed to the creative.
But here's what most brands miss:
→ Reels placements are critical for net new customer acquisition.
Static ads aren't as effective at finding new customers.
Reels = net new reach.
On both paid and organic.
The problem:
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You know your email flows aren’t performing like they should—maybe even leaking revenue in ways you can’t see. 😬 Most agencies charge for “upgrades” without proving they actually worked. We don’t guess. We test, measure, and optimize—because every email should earn its keep. 🚀 Learn about the Email Flow CRO method here.
| STAT ATTACK
| THE OUTRO
Time for that sweet sweet weekendness babes. ✌️
💪 Workspace6
