| THE INTRO

Time to honor all the minutes we’ve flushed away this week, doom-refreshing the test results on the toilet just to see if the C/R budged.

| TWEET OF THE WEEK

| YOUTUBE UNIVERSITY

Do These TikTok Shop Daily Actions to Boost Sales Fast

The photography problem most brands are ignoring

You’ve been pouring budget into ads like you’re draining the ocean—but what if the real hole is in your photos? Most brands treat product imagery like wallpaper. That’s the quiet killer of conversions.

• Why “floating-on-white” slideshows feel safe but secretly sabotage trust.

• How lifestyle + “in-use” video content flips the emotional switch for buyers.

• What graphics/photo-carousels need to actually do vs what most leave out.

• Where repurposing visual content can secretly boost every channel (email, socials, ads)

You’re not gonna want to miss the full piece—if you’re serious about swapping guesswork for visual power. Read The Photography Problem Most Brands Are Ignoring here.

| TOGETHER WITH CLICK ANALYTIC

What if Your Next 100 Conversions Came From $0 Ad Spend?

People aren’t just shopping online anymore — they’re living online. Today, people listen to creators, not ads. So here’s the question your team will ask for Q4 :

How can I copy the Gymshark, Rhode, and Alo Yoga of my niche with a scalable creator program?

The answer?

By working with multiple niche creators at massive scale. 

• Chip Ing went from 3 → 50 sales/day using massive product seeding, repeat gifting deals, and data-powered campaigns.

• Bulk grew to $120M+ by partnering with sports coaches who loved their products. 

• Duolingo disrupted language ed by teaming with creators whose audiences wanted to learn. 

But finding these influencers, managing hundreds of relationships, and tracking ROI in real time… it’s overwhelming 😵‍💫

Click Analytic makes it easy:

• AI discovery of creators tagging you or competitors

• One-click seeding & gifting—no spreadsheets or DMs

• Live content, mention & ROI dashboards

• Shopify UGC integration for repeat sales

Sound interesting?

• Zero-risk 30-day trial

• No contracts; cancel anytime

• Full onboarding & support—no dev work required

The best DTC brands are already building their influencer armies. Want to know how they do it? 👀

👉 Reedem your free month

| QUICK SHOTS

DTC Prophet (ft. Andrew Faris) Great point from Faris, we made this mistake not too long ago.

Sam Mendelsohn Every SaaS (and probably service) that sells into ecommerce should be forced to run a small DTC brand using their own product

Alexandra Greifeld Here is what retention marketers miss when they obsess over email and SMS capture popups:

Preston 🩳 Rutherford CFO: I can’t approve “brand marketing” spend if I can’t measure the return, even is it’s needed to get out of stage 3

Cody Plofker Expenses should be divided into strategic and non-strategic.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

Skims’ product detail section made me question everything I know 🤯

For years, their details lived in horizontal tabs.

Which would make sense if they were like the 80% of Shopify Plus brands that don’t A/B test.

But they do.

The thing is… horizontal < vertical almost every time:

Read The Full Post

| RECOMMENDED SOFTWARE & SERVICES

• Scaling global sales shouldn’t mean wiring headaches and bank fees that feel like highway robbery. Airwallex gives you multi-currency accounts with local bank details in minutes, real-time FX at near-interbank rates, and virtual cards with 1% cashback. Dalstrong saves $40k/year using it. 👉 Grab $50k FX-free

• You know your email flows aren’t performing like they should—maybe even leaking revenue in ways you can’t see. 😬 Most agencies charge for “upgrades” without proving they actually worked. We don’t guess. We test, measure, and optimize—because every email should earn its keep. 🚀 Learn about the Email Flow CRO method here.

| STAT ATTACK

| THE OUTRO

I’m believing for a miracle this weekend on that test! Let’s go!

💪 Workspace6

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