- DTC News by Workspace6
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- Issue 216: CAC jumped 30% Overnight...
Issue 216: CAC jumped 30% Overnight...
+ maxing your BFCM sales
| THE INTRO
Friday feels y’all. The weekend has nearly arrived. ✊ We made it!
| TWEET OF THE WEEK
if you are dropshipper that have sold over 6 fig in revenue and feel like you want out of the DS game, DM me because I want to hire you and give you an upper middle class salary in your own country (not US though haha too expensive)
you haven't wasted your time. you have
— ron | e-comm & operating (@ron_ecomm)
7:37 PM • Sep 13, 2025
| YOUTUBE UNIVERSITY
How to Maximize Your Black Friday & Cyber Monday Sales
I was sweating in Facebook’s office
You know when your CAC jumps 30% overnight and you’re begging for slides, not excuses? That was “sweating in Facebook’s office” in a nutshell.
How Dollar Shave Club nearly lost its edge—even after scaling up like a champ
The 4-word fix one CMO pulled to slow the slide (hint: it’s about WHO, not WHAT)
Why “lots of ads and tweaks” gets you sloppy—and what you do instead
A framework so clear you’ll wonder why others are making digital marketing complicated
If you hate surprises in your ad reports, this post is your antidote. Read it here before your own CAC starts sweating.
| TOGETHER WITH CLICK ANALYTIC
What if Your Next 100 Conversions Came From $0 Ad Spend?
People aren’t just shopping online anymore — they’re living online. Today, people listen to creators, not ads. So here’s the question your team will ask for Q4 :
How can I copy the Gymshark, Rhode, and Alo Yoga of my niche with a scalable creator program?
The answer?
By working with multiple niche creators at massive scale.
Chip Ing went from 3 → 50 sales/day using massive product seeding, repeat gifting deals, and data-powered campaigns.
Bulk grew to $120M+ by partnering with sports coaches who loved their products.
Duolingo disrupted language ed by teaming with creators whose audiences wanted to learn.
But finding these influencers, managing hundreds of relationships, and tracking ROI in real time… it’s overwhelming 😵💫
Click Analytic makes it easy:
AI discovery of creators tagging you or competitors
One-click seeding & gifting—no spreadsheets or DMs
Live content, mention & ROI dashboards
Shopify UGC integration for repeat sales
Sound interesting?
Zero-risk 30-day trial
No contracts; cancel anytime
Full onboarding & support—no dev work required
The best DTC brands are already building their influencer armies. Want to know how they do it? 👀
| QUICK SHOTS
Sean Frank How I went from broke to rich in ten years: '
Ryan McKenzie | Co-Founder Tru Earth Agency owners make better brand founders.
isaac I was reading the Steve Jobs biography a few months ago, and my biggest unexpected takeaway was this quote.
Cody Plofker This is the year of efficiency and cost-cutting at Jones Road. Acr…
Alex I think this one is going to ruffle some feathers:
| HERE FOR THE MEMES
| AND IN OTHER NEWS…
| GET LINKED
Tik tok shops can make you a millionaire-
But your business probably isnt right for it.
The BEST shops brands have the same DNA:
- Impulse offer price point (below $29.99)
- female first targeting
- demand capture on MORE sales channels (viral on tik tok means viral on amazon)
- built in repeat (to make the affilate/gifting worth it)
Ridge is too expensive, too male, and too low LTV to work.
But if you check the boxes it can be a 10m a year channel FAST
| RECOMMENDED SOFTWARE & SERVICES
Scaling global sales shouldn’t mean wiring headaches and bank fees that feel like highway robbery. Airwallex gives you multi-currency accounts with local bank details in minutes, real-time FX at near-interbank rates, and virtual cards with 1% cashback. Dalstrong saves $40k/year using it. 👉 Grab $50k FX-free
You know your email flows aren’t performing like they should—maybe even leaking revenue in ways you can’t see. 😬 Most agencies charge for “upgrades” without proving they actually worked. We don’t guess. We test, measure, and optimize—because every email should earn its keep. 🚀 Learn about the Email Flow CRO method here.
| STAT ATTACK
| THE OUTRO
Enjoy your weekend folks! Let’s all continue living the dream that is autumn’s arrival. 🍂 (Unless you’re not in the northern hemisphere in which case, enjoy your springtime. 🍃 )
💪 Workspace6
