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- Issue 215: Your Marginal Frontier Will Determine Your Q4
Issue 215: Your Marginal Frontier Will Determine Your Q4
+ Anti-fragility in Ecom (A Thesis)
| THE INTRO
NO TIME! LFG!!
| TWEET OF THE WEEK
If mistakes are tuition, we’ve earned a masters.
These mistakes have cost us millions.
But, learning these lessons propelled Simple Modern to a national brand:
1. Unclear Branding:
Many competitors cover bottles with big ugly logos. With Simple Modern as our name,
— Bryan Porter (@jbryanporter)
12:59 PM • Sep 10, 2025
| YOUTUBE UNIVERSITY
Your Marginal Frontier Will Determine Your Q4
Antifragility in e-comm
E-comm isn’t a game of who can scale fastest. It’s a game of who survives long enough to get weirdly good.
And if you’ve been calling your business “antifragile” because it hasn’t imploded yet… this one’s for you.
The difference between “not dead” and actually stronger
How to turn chaos into proprietary power (and why almost no one does)
Convexity: the secret math behind breakout wins
Why redundancy is your unfair advantage in disguise
Think you’re antifragile? You might just be robust.
Read the post and find out before the next storm comes.
| TOGETHER WITH GRID & PIXEL
👋 Hey! It’s Lynn and Lou from Grid & Pixel. We built Autopilot for Klaviyo so operators stop trading time for results.
Our app automates the grunt work. It spins up flows, writes campaigns, generates offers, and assembles on-brand content so your team can focus on higher value work.
This is not an agency service. Grid & Pixel is a Shopify app that plugs directly into Klaviyo and runs the proven playbook automatically. You keep full control.
The app does the heavy lifting, keeps everything fresh, and frees up your team without adding headcount.
2,500+ ecommerce brands already trust us, including many Workspace6 members. Those brands launch faster, run cleaner flows, and see measurable revenue lifts from day one.
Exclusive for Workspace6 members: 50% off your first two months. We’ll be at K:BOS later this month, stop by and say hi.
| QUICK SHOTS
Filippos Dematis New Baymard Institute benchmarks came out.
Simon Robert Meta told everyone video ads are the future. We ignored them. Now our clients have the lowest CPAs in their industry using a format everyone abandoned.
Taylor Holiday At the end all a brand will be is a product feed.
Sean Frank Ai will eat transactional commerce.
Dara Denney If you think catalog ads are only for retargeting, you’re ngmi.
| HERE FOR THE MEMES
| AND IN OTHER NEWS…
| GET LINKED
💰 Don’t know who needs this, but here’s a prompt for 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗽𝘀𝘆𝗰𝗵-𝗯𝗮𝘀𝗲𝗱 𝗵𝗼𝗼𝗸𝘀 𝘂𝘀𝗶𝗻𝗴 𝟮 𝗽𝘀𝘆𝗰𝗵 𝗵𝗮𝗰𝗸𝘀: Goal Gradient Effect + Zeigarnik Effect.
Copy and paste this one…
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| STAT ATTACK
| THE OUTRO
Time to shine, familia. Lezzgo!
💪 Workspace6
