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  • Issue 214: I Spend $400K/mo on Meta and It’s Never Been Easier. Here’s How. 🌊

Issue 214: I Spend $400K/mo on Meta and It’s Never Been Easier. Here’s How. 🌊

+ The book every operator should read.

| THE INTRO

Folks.

Gol’dang are we excited. We’re soon to unveil a brand new, fresh-faced look and feel for yours truly. W6 is joining the new look revolution. Practical and spiritual facelift on the way. Stay tuned!

Fashion Dripping GIF by South Park

| TWEET OF THE WEEK

| YOUTUBE UNIVERSITY

Ecommerce Growth Equation: Variable Costs

Make It Rain Money GIF

I Spend $400K/mo on Meta and It’s Never Been Easier. Here’s How.

“I spend $400K/month on Meta and barely touch the account.”

Yeah, that line made us blink too. But this operator isn’t bluffing—they run a lean, two-person team, scale with surgical precision, and trust the algo more than most trust their interns.

  • The 2-campaign structure that makes manual bid tinkerers cry

  • Why "mega ads" might be your creative department’s cheat code

  • How to scale without breaking your CAC (or your sanity)

  • The one thing they obsess over—and it’s not in Ads Manager

If you’re still running 37 ad sets and calling it “optimization,” you might want to read this

| TOGETHER WITH CLICK ANALYTIC

What if Your Next 100 Conversions Came From $0 Ad Spend?

People aren’t just shopping online anymore — they’re living online. Today, people listen to creators, not ads. So here’s the question your team will ask for Q4 :

How can I copy the Gymshark, Rhode, and Alo Yoga of my niche with a scalable creator program?

The answer?

By working with multiple niche creators at massive scale. 

  • Chip Ing went from 3 → 50 sales/day using massive product seeding, repeat gifting deals, and data-powered campaigns.

  • Bulk grew to $120M+ by partnering with sports coaches who loved their products. 

  • Duolingo disrupted language ed by teaming with creators whose audiences wanted to learn. 

But finding these influencers, managing hundreds of relationships, and tracking ROI in real time… it’s overwhelming 😵‍💫

Click Analytic makes it easy:

  • AI discovery of creators tagging you or competitors

  • One-click seeding & gifting—no spreadsheets or DMs

  • Live content, mention & ROI dashboards

  • Shopify UGC integration for repeat sales

Sound interesting?

  • Zero-risk 30-day trial

  • No contracts; cancel anytime

  • Full onboarding & support—no dev work required

The best DTC brands are already building their influencer armies. Want to know how they do it? 👀

| QUICK SHOTS

Daniel ⛰️ Being in the DTC space for 8 years I can attest that THE GOOD PEOPLE WIN.

Alex Fedotoff Two e‑commerce stores are selling same product:

Barry Hott You’re wasting money in the ‘learning phase’.

Conner MacDonnald Spending Power might be the metric brands have always needed yet never had.

Sarah Levinger Don’t know who needs this, but 𝗵𝗲𝗿𝗲’𝘀 𝗮 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆-𝗯𝗮𝘀𝗲𝗱 𝗽𝗿𝗼𝗺𝗽𝘁 𝗳𝗼𝗿 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗮𝗱 𝗰𝗼𝗻𝗰𝗲𝗽𝘁𝘀 𝘂𝘀𝗶𝗻𝗴 𝗛𝗶𝗻𝗱𝘀𝗶𝗴𝗵𝘁 𝗕𝗶𝗮𝘀 𝗮𝗻𝗱 𝗕𝗼𝘂𝗻𝗱𝗲𝗱 𝗥𝗮𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘁𝘆 (copy and paste this one):

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

You don’t need to be Steve Jobs.

But if you follow these 10 laws, you'll start closing like someone who is.

Here’s how the greatest product storyteller in history actually sold.

10 Steve Jobs Laws for Sales:

| RECOMMENDED SOFTWARE & SERVICES

  • Scaling global sales shouldn’t mean wiring headaches and bank fees that feel like highway robbery. Airwallex gives you multi-currency accounts with local bank details in minutes, real-time FX at near-interbank rates, and virtual cards with 1% cashback. Dalstrong saves $40k/year using it. 👉 Grab $50k FX-free

  • You know your email flows aren’t performing like they should—maybe even leaking revenue in ways you can’t see. 😬 Most agencies charge for “upgrades” without proving they actually worked. We don’t guess. We test, measure, and optimize—because every email should earn its keep. 🚀 Learn about the Email Flow CRO method here.

| STAT ATTACK

| THE OUTRO

Write it in your diaries, gang. Today, you were notified about the pending look and feel change of workspace6. Let it not be forgotten!

💪 Workspace6

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