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- Issue 213: Meta’s Breakdown Effect
Issue 213: Meta’s Breakdown Effect
+ Building Systems To Make Banger Ads
| THE INTRO
Yo! Y’all know that “1st Official Workspace6 Merchant Meetup” we were doing after Day 1 of Commerce Roundtable?
WE. ARE AT. CAPACITY.
Congrats to all those who are confirmed. 🤝
Congrats to all those who are on the waitlist. (You can still get on it just in case someone bails.) 🖐️
Congrats to the extremely limited sponsors who will be in attendance. (One spot left, out of only three. Want it? Join the party.)
Congrats to Ecom in general for being the playground in which we hold this soiree.
| EVENT CITY ROCK & ROLL
Wanna get together IRL?
Commerce Roundtable hooked us up with a discount.
Sept 22–23 in San Diego.
We’ll be there. If you’re local or want an excuse to be, come jam.
Bring your team if they’ll get something out of it.
Register here: commerceroundtable.com → (40% off code: W6VIP)
If you’re bringing teammates, make sure they register by Sept 1.
| TWEET OF THE WEEK
This is a great example of brand marketing driving performance.
Hollow embedding themselves in the culture of trail running is chefs kiss.
Brand marketing drives awareness into your funnel. Ads convert those viewers into customers.
More brands need to create moments like this.
— Matthew Gattozzi 📷 Ads/Videos/Photos for Brands (@MatthewGattozzi)
6:57 PM • Aug 17, 2025
| YOUTUBE UNIVERSITY
Building Systems To Make Banger Ads
Meta’s Breakdown Effect
Let’s get real: when Meta's algorithm starts playing favorites, it’s not broken—it’s brilliant. You’re just interpreting those CPA gymnastics all wrong.
What you'll learn:
Why the asset that looked like a rockstar early on ends up looking average.
How Meta quietly shifts budget mid‑campaign to maximize results—without telling you it’s plotting.
Why micromanaging budgets often makes performance worse, not better.
Final nudge:
Think budget confusion is just your bad math? This isn’t amateur hour. Dive into the full breakdown (yes, pun intended)—you’ll start feeling like you’re in on the secret. Read the post
| TOGETHER WITH NOSTRA
Black Friday is coming. Your traffic’s about to skyrocket. 🚀 But here’s the kicker: slow sites don’t celebrate, they crash. And that costs you big.
A single second of lag = 7% drop in conversions. Ouch.
Enter Nostra’s Edge Delivery Engine, your site’s secret weapon:
⚡ Load times stay lightning fast
🛒 Fewer abandoned carts
📈 CVR boost (up to 20%)
🤝 You relax, we handle setup
Don’t take our word for it—brands like Obvi are seeing +15% CVR.
🎁 BFCM Deal: Book by Sept 30 → score a 30-day free proof of concept. Try it before the madness hits and know you’re covered.
| QUICK SHOTS
Jake Abrams Just watched Dara Denney's 14-minute video breaking down how she turned around a failing Meta ad account. Super actionable, sent it to my team.
Sarah Levinger 33 things I wish more marketers knew 🧵 👇️
Preston 🩳 Rutherford 17 reasons why you should NOT invest in Brand building.
Mehtab | Karta Ventures Is your team good at their job or are they lucky?
Jason Wong I'm on a journey to find the best packaging around the world and came across Good Hair Day Pasta.
| HERE FOR THE MEMES
| AND IN OTHER NEWS…
| GET LINKED
I Stopped obsessing over perfect ads.
No fancy edits. No polished scripts. Just a sticky note + a sharp insight.
Here’s what I learned from testing them:
1. Start with pain in the past tense.
“I used to hate my hair.”
“I’ve had breakouts for years.”
These lines convert.
2. Keep it 4–6 words.
Too long? Doesn’t work.
3. Be insanely specific.
“Scalp stopped itching.”
“Eyes stopped burning.”
Not “It changed my life.”
4. Write ugly.
Bad handwriting? Doesn’t matter.
I was self-conscious. Then it worked.
5. Validate the idea first.
If it hits, then develop a full creative pipeline based on each angle that hits.
Post-it ads = the fastest way to find what actually moves people.
| RECOMMENDED SOFTWARE & SERVICES
Scaling global sales shouldn’t mean wiring headaches and bank fees that feel like highway robbery. Airwallex gives you multi-currency accounts with local bank details in minutes, real-time FX at near-interbank rates, and virtual cards with 1% cashback. Dalstrong saves $40k/year using it. 👉 Grab $50k FX-free
Ads are costly. Organic reach is down. Growth feels stuck. 😓 Yet Rhode (Hailey Bieber’s brand) built 4.5M followers, a 400k waitlist, and a $1B brand—with just 3 products. We broke down their exact playbook so you can replicate it. 👉 Download it here
| STAT ATTACK
| THE OUTRO
