Issue 211: Merchant Meetup Month is HERE!

+ The Psychology Of Conversion

| THE INTRO

ONE MORE TIME! We’re [finally] doing the long-requested SoCal Merchant Meetup, workspace6 style, for Commerce Roundtable.

35 spots. 25 of which are already filled.

Will YOU be lucky number 26, 27, 28, 29, 30, 31, 32, 33, 34 or 35?

| EVENT CITY ROCK & ROLL

Wanna get together IRL?

Commerce Roundtable hooked us up with a discount.

Sept 22–23 in San Diego.

We’ll be there. If you’re local or want an excuse to be, come jam.

Bring your team if they’ll get something out of it.

Register here: commerceroundtable.com (40% off code: W6VIP)

If you’re bringing teammates, make sure they register by Sept 1.

| TWEET OF THE WEEK

| YOUTUBE UNIVERSITY

My $10M+ Clients Spend Most Of Their Meta Budget On tROAS Bidding. Here's How.

rugby union kick GIF by Worcester Warriors

The Perspective: Psychology Of Conversion

You’ve been duped by design—most sites do everything but nudge your brain toward the checkout. But these six sinisterly simple psychological tweaks? They light up the decision-making part of your visitors' brains like a Vegas slot machine.

Preview bullet list (without spoiling):

  • The CTA isn’t just a button—it’s the VIP guest you can’t stop staring at

  • How “everyone else is buying it” quietly torpedoes indecision

  • Visuals that beguile the brain before it even notices what you’re selling

  • A tiny tweak in layout that does the heavy lifting of persuasion

Consider this your backstage pass into the brain of your buyer. Intrigued? Slip into the full fix-it guide right here.

| TOGETHER WITH DOSS

Doss is an Adaptive Resource Platform (ARP) that molds to your business processes, not the other way around. Built on a composable architecture, Doss unifies your entire operation into a single source of truth that adapts to your unique workflows: orders, inventory, procurement, production planning, warehousing, and accounting. With built-in business intelligence and reporting, you get instant insights where your data lives, without juggling multiple point systems or wrestling with integrations.

Traditional ERPs like NetSuite and Dynamics promise comprehensive features but deliver comprehensive headaches. Even newer platforms like Odoo and Cin7 trap you in the same cycle: expensive and lengthy implementations, constant technical debt, and systems that break when your business changes. Pick a system that grows with your business, and cares to understand it.

| QUICK SHOTS

Dan Pantelo 🚨BREAKINGL AppLovin to open up GA on Oct 1 + several major announcements 🚨

Izaak Barret Removed 1 hidden took, cut clients load time 12%. This tool is on ~77% of Shopify sites doing fk all

Zach Stuck What’s one podcast episode you’ve listened to lately that you’ve gotten the most value out of?

Sarah Levinger Marketers…I’ve been in marketing for 17+ years, HOW DID I NOT KNOW THIS? 🤯

| HERE FOR THE MEMES

`| AND IN OTHER NEWS…

| GET LINKED

Top Shopify brands are using badges strategically to improve product discovery, boost urgency, and build social proof.

Badges are an elegant way to communicate, without cluttering the experience:

1️⃣ “Best Seller”, “Back in stock” = Social proof.

Shoppers don’t want to take risks - this tells them others loved it, so you probably will too.

2️⃣ “Low Stock” = Urgency.

This isn’t fake FOMO. If something’s running out, say it. It moves people from “maybe later” to “I need this now.”

3️⃣ “Ultra light”, “Easy on, Easy off”, “Birthstone” = Smart filtering.
(Feature-focused badges)

Let users scan what matters most to them - without reading a single bullet point.


We've seen a 4.6% lift in conversion rate by introducing smart product badges.

| RECOMMENDED SOFTWARE & SERVICES

  • Scaling global sales shouldn’t mean wiring headaches and bank fees that feel like highway robbery. Airwallex gives you multi-currency accounts with local bank details in minutes, real-time FX at near-interbank rates, and virtual cards with 1% cashback. Dalstrong saves $40k/year using it. 👉 Grab $50k FX-free

  • BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

  • You know your email flows aren’t performing like they should—maybe even leaking revenue in ways you can’t see. 😬 Most agencies charge for “upgrades” without proving they actually worked. We don’t guess. We test, measure, and optimize—because every email should earn its keep. 🚀 Learn about the Email Flow CRO method here.

  • Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.

| STAT ATTACK

| THE OUTRO

Don’t forget! You def. wanna be at the SoCal Merchant Meetup. Reserve your seat, thusly:

💪 Workspace6

☝️☝️☝️
They’re reaching 7, 8 and 9 figure merchants.

Talk to us about sponsoring this newsletter.