- DTC News by Workspace6
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- Issue 209: 14x ROAS.. The NEW Way To Test Facebook Ad Creatives in 2025
Issue 209: 14x ROAS.. The NEW Way To Test Facebook Ad Creatives in 2025
+ A Deep Dive Into Amazon Price Matching
| THE INTRO
Dang y’all. This week’s hitting like a freight train. Anyone else feel a little bit dusty after the past few days of biznis? Somebody hang us over a tree limp and whack us like a Victorian-era maidservant pls.
| EVENT CITY ROCK & ROLL
Wanna get together IRL?
Commerce Roundtable hooked us up with a discount.
Sept 22–23 in San Diego.
We’ll be there. If you’re local or want an excuse to be, come jam.
Bring your team if they’ll get something out of it.
Register here: commerceroundtable.com → (40% off code: W6VIP)
If you’re bringing teammates, make sure they register by Sept 1.
| TWEET OF THE WEEK
Taylor Holiday just sold Common Thread Collective to private equity after 12 years of building what became one of the most respected agencies (and personal brands) in the ecommerce space.
But the path there was brutal. At one point, @TaylorHoliday spent every day of Christmas
— Andrew Faris (@andrewjfaris)
9:17 PM • Jul 29, 2025
| YOUTUBE UNIVERSITY
The NEW Way To Test Facebook Ad Creatives in 2025
A Deep Dive Into Amazon Price Matching
Amazon’s pricing “logic” makes sense… if you’ve had three espressos and a minor head injury. Between random discounts, phantom “deals,” and prices that change mid-cart, it’s basically Vegas with Prime shipping. This breakdown shows exactly how—and why—Amazon plays the numbers game.
The not-so-random chaos driving Amazon’s price changes
Why “sale” doesn’t always mean cheaper (yep, you’re being gamed)
How third-party sellers quietly tilt the odds in their favor
A pricing trick that works because it’s slightly irritating
Read it now, or keep wondering why your $19.99 product is suddenly $14.37… and then $22.04.
| TOGETHER WITH RECART
Recart is a fully managed SMS marketing platform purpose-built for Shopify brands, engineered to deliver rapid list growth and profitable results.
With a scientific approach rooted in constant experimentation and relentless A/B testing, Recart helps merchants grow high-quality subscriber lists and drive revenue through personalized, automated SMS campaigns that convert.
✅ OneClick Opt-In: The world’s first typeless popup. Just 2 taps. No typing. No friction.
✅ Popups Built to Convert: 3X higher opt-in rates than built-in popups.
✅ Revenue-Based A/B Testing: Optimize for real $$, not just clicks.
✅ In-Popup Confirmation: No redirects. Instant reward. More subscribers.
Actual Results:
• Simple Modern grew from 90K → 410K SMS subs in 11 months
• NY&Co tripled email opt-ins and hit 5.1% SMS conversion
• Scentiment hit 22% SMS opt-in rate and 1,557x ROI on flows
📈 Average brands using Recart 2–5X their opt-ins.
🎯 You could be next.
| QUICK SHOTS
Sam Mendelsohn A humbling thought. The biggest DTC brands we know and love barely make the same amount of money as a single Costco store
Fraser Cottrell | Ad Creative For Meta & TikTok These hooks are going to generate $500K+ for our clients in Q3…
Chris Ching Shopify just quietly made a change that could tank your conversion rate.
Nick Shackleford 🦾 My agency friends are all starting brands. Here's why.
Marin Istvanic 🚨 TikTok Ads Major Update 🚨
| HERE FOR THE MEMES
| AND IN OTHER NEWS…
| GET LINKED
for anyone who's ever had to justify a Brand marketing budget to a skeptical CFO, this one's ^ for you.
the old myth says you can't measure the long-term impact of Brand building. you just have to "trust the process."
| RECOMMENDED SOFTWARE & SERVICES
"Good enough" can quietly kill your ability to scale. If your influencer program's gaining traction (congrats!), you don't need "good enough"; you need the best. Enter Modash, the influencer marketing platform built for Shopify brands. It helps you scale recruitment, comms, logistics, and tracking without a bloated price tag. Try for free for 14 days.
BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.
Doss is an adaptive ERP that connects your fragmented systems and data into a single source of truth for orders, inventory, procurement, and finance. Skip the lengthy implementations, massive upfront costs, and business disruption of traditional ERPs. Go live in weeks with free implementation and start scaling immediately. Book a demo.
| STAT ATTACK
| THE OUTRO
Until next time!
💪 Workspace6
