| THE INTRO

w6 is cooking up something big y’all. Bigger than big. MASSIVE like yo mama’s lasagna. And it’s finna drop sooner than a ball at New Year’s. LET’S GOOOO

| EVENT CITY ROCK & ROLL

Wanna get together IRL?

Commerce Roundtable hooked us up with a discount.

Sept 22–23 in San Diego.

We’ll be there. If you’re local or want an excuse to be, come jam.

Bring your team if they’ll get something out of it.

Register here: commerceroundtable.com → (40% off code: W6VIP)

If you’re bringing teammates, make sure they register by Sept 1.

| TWEET OF THE WEEK

| YOUTUBE UNIVERSITY

Marketing Will Never Be The Same (with Gary Vaynerchuck)

Psychology of Ads

Think you know why your ads work? Cute. Most brands are still swinging blind—missing the real, brain-level levers that make people click “buy” without knowing why. This piece cracks open the psychology playbook your competitors probably think they’re using.

• The hidden biases shaping buying decisions (and how to poke them)

• Why some “bad” ads secretly outperform the polished ones

• The brain’s lazy shortcuts you can hijack for higher conversions

• A trick from behavioral science that makes your offer feel urgent—without fake countdown timers

Read it before your next campaign meeting, or enjoy another quarter of “meh” performance.

Check out the entire blog.

| TOGETHER WITH TATARI

Customer acquisition is getting harder, and the old digital playbook isn’t cutting it.

Gen Z is skipping search engines entirely, finding brands through creators, communities, and AI-powered assistants. Paid social now demands high scale, constant adaptation, and still delivers inconsistent performance. Meta has bugs. TikTok may disappear. It’s time for a new growth strategy.

Join Forward 2025 by Tatari, a free, half-day conference on 9/4 at The Glasshouse in NYC—where 200+ marketers will explore what’s actually driving growth.

Hear from:

• Steve Huffman, CEO of Reddit, on how community-driven platforms are reshaping discovery

• Adam Foroughi, CEO of AppLovin, on performance-driven growth in a changing ecosystem

• Allison Ellsworth, Co‑Founder & Strategic Advisor of poppi, with a brand keynote on scaling a disruptive DTC brand

• Brand leaders from Saatva, Ariat, Coterie, and more share real TV growth playbooks

Cap the day off with a rooftop happy hour with speakers and peers.

Seats are free, but limited. 

RSVP Here

| QUICK SHOTS

Dylan Ander F*ck Conversion Rate. Here are 5 DO’s & 5 DON’Ts everyone should know about:

Alexandra Greifeld Why do so many fashion brands struggle with Meta ads (and growth, generally)? Because they view Meta as a traffic source, not a cash flow engine.

Sean Frank I haven’t confirmed this- But it’s reported that Joann’s bankruptcy left them owning the woobles over 7 million dollars.

Cody Wittick If I were a DTC brand owner with strong organic but flat paid performance, here’s how I’d grow my revenue and scale ad spend — without relying on discounts:

ron | e-comm & operating im sure that sentiment exists but it's not why Icon is hated as a primary reason IMO

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

Here's an easy lift you can do in any ad account.

Take a performing static, turn it into a video using tools like Midjourney/Kling.

Generated this in less than a min.

Prompt:

"Make it feel like someone is recording this billboard in real life".

Keep it simple

Read The Full Post

| RECOMMENDED SOFTWARE & SERVICES

• "Good enough" can quietly kill your ability to scale. If your influencer program's gaining traction (congrats!), you don't need "good enough"; you need the best.  Enter Modash, the influencer marketing platform built for Shopify brands. It helps you scale recruitment, comms, logistics, and tracking without a bloated price tag. Try for free for 14 days.

• BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

• Doss is an adaptive ERP that connects your fragmented systems and data into a single source of truth for orders, inventory, procurement, and finance. Skip the lengthy implementations, massive upfront costs, and business disruption of traditional ERPs. Go live in weeks with free implementation and start scaling immediately. Book a demo.

| STAT ATTACK

| THE OUTRO

DO NOT say we didn’t warn you to buckle up. 💺 

💪 Workspace6

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