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- Issue 206: $5M Brand, $0 Profit? Let’s Talk P&L 🧾
Issue 206: $5M Brand, $0 Profit? Let’s Talk P&L 🧾
+ Why most eCom brands are built to burn cash -> and how to fix it fast.
| THE INTRO
Aight folks, no matter what comes thru those doors, the show must go on. That’s why we show up week after week delivering the spicy goodness that is DTC News. Others try, we succeed. We’re here for you fam. 😤
Donations welcome.
| EVENT CITY ROCK & ROLL
Wanna get together IRL?
Commerce Roundtable hooked us up with a discount.
Sept 22–23 in San Diego.
We’ll be there. If you’re local or want an excuse to be, come jam.
Bring your team if they’ll get something out of it.
Register here: commerceroundtable.com → (40% off code: W6VIP)
If you’re bringing teammates, make sure they register by Sept 1.
| TWEET OF THE WEEK
You're 8 days into May...
This is where you stand.
What's your next move?
— Taylor Holiday (@TaylorHoliday)
6:53 PM • May 8, 2025
| YOUTUBE UNIVERSITY
From Hope to Reality: P&L Design That Drive
E-commerce Profitability
How I build influencer communities
📌 Core Idea: Building an influencer community > just paying influencers to post.
🧠 Approach: Treat influencers like partners—bring them in early, give them inside info, make them feel part of the brand.
🔁 Tactic: Use a group chat (Slack, Discord, etc.) to share product drops, behind-the-scenes stuff, early access—build a vibe, not just a transaction.
🎯 Why It Works: When influencers feel bought in, their posts come off way more natural—and they tend to post more, even unpaid.
⚠️ Watch Out For: Don’t fake community just to get free content. If there’s no real value or connection, it won’t stick.
Sound interesting? Check out the entire blog.
| TOGETHER WITH RECART
Recart is a fully managed SMS marketing platform purpose-built for Shopify brands, engineered to deliver rapid list growth and profitable results.
With a scientific approach rooted in constant experimentation and relentless A/B testing, Recart helps merchants grow high-quality subscriber lists and drive revenue through personalized, automated SMS campaigns that convert.
✅ OneClick Opt-In: The world’s first typeless popup. Just 2 taps. No typing. No friction.
✅ Popups Built to Convert: 3X higher opt-in rates than built-in popups.
✅ Revenue-Based A/B Testing: Optimize for real $$, not just clicks.
✅ In-Popup Confirmation: No redirects. Instant reward. More subscribers.
Actual Results:
• Simple Modern grew from 90K → 410K SMS subs in 11 months
• NY&Co tripled email opt-ins and hit 5.1% SMS conversion
• Scentiment hit 22% SMS opt-in rate and 1,557x ROI on flows
📈 Average brands using Recart 2–5X their opt-ins.
🎯 You could be next.
| QUICK SHOTS
Sarah Levinger SOMEBODY TEST THIS…!!
Preston 🩳 Rutherford For half a decade, I thought I was tracking the right metrics. I was wrong.
Sarah Levinger Marketers love buyer personas. 😅
Ashley Wright No way you all believe TokTok LIVE is just… turn on the camera and sell.
Marin Istvanic FB ads are just amplifiers, they are just a cherry on top of an offer that’s working.
| HERE FOR THE MEMES
| AND IN OTHER NEWS…
| GET LINKED
The Zero-Click Era is upon us and it's costing people their sanity (and their jobs).
Clicks are falling.
AI is stealing your traffic.
And your no. 1 ranking?
Basically a participation trophy now.
Take a look at this image…
| RECOMMENDED SOFTWARE & SERVICES
Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.
You know your email flows aren’t performing like they should—maybe even leaking revenue in ways you can’t see. 😬 Most agencies charge for “upgrades” without proving they actually worked. We don’t guess. We test, measure, and optimize—because every email should earn its keep. 🚀 Learn about the Email Flow CRO method here.
Snapchat reaches 453M+ people daily—and with major updates across the ads platform, now’s the time to test targeted, interactive formats that drive DTC results. Limited time deal: Spend $350, get $375+ in ad credits. Free money to find your next customer. Claim your offer → Learn more here.
BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.
Doss is an adaptive ERP that connects your fragmented systems and data into a single source of truth for orders, inventory, procurement, and finance. Skip the lengthy implementations, massive upfront costs, and business disruption of traditional ERPs. Go live in weeks with free implementation and start scaling immediately. Book a demo.
| STAT ATTACK
| THE OUTRO
L.F.G!
💪 Workspace6
