- DTC News by Workspace6
- Posts
- Issue 205: Shipping Fees That Outperform “Free” 📦💸
Issue 205: Shipping Fees That Outperform “Free” 📦💸
+ Turns out charging $5 could make you more money than giving it away. Here’s why.
| THE INTRO
Yoooooo! Wanna get together IRL?
Commerce Roundtable hooked us up with a discount.
Sept 22–23 in San Diego.
We’ll be there. If you’re local or want an excuse to be, come jam.
Bring your team if they’ll get something out of it.
Register here: commerceroundtable.com → (40% off code: W6VIP)
If you’re bringing teammates, make sure they register by Sept 1.
Now… ON WITH THE SHOW
| TWEET OF THE WEEK
Most brands never test shipping.
It changes perceived value, urgency, and friction all at once.
We tested a flat $2, $5, and $7 shipping fee.
It beat free shipping on every key metric.
Same ops. Same product.
Just more profit.
Test your shipping.
— Dave (@DaveDiederen)
8:24 PM • Jul 23, 2025
| YOUTUBE UNIVERSITY
YouTube Ads Perform 342% BETTER Than Google Says – Olivia Kory Shares The Data
Why $760M Gymshark Keeps It Boring
🔥 If You Only Attend 8 Events in 2025
From free virtual summits to yacht-party Cannes glam, The Marketing Millennials rounded up 8 must-attend events for marketers who want to stay sharp, meet cool people, and maybe sneak in a croissant or two.
Whether you're into email, content, video, or vibes—there’s something here for every kind of marketer.
🧠 Smart picks. Zero fluff.
| TOGETHER WITH MODASH
TL;DR: Modash has a new AI Search and you can try it out for free!
Isn’t influencer search the most fun?? You start with hope and end with 87 tabs open and a “meh” list of creators who barely fit. Maybe that’s because the briefing reads blood type O-, lives in a swamp, has a goldfish and is on a keto diet. Where do you even begin…
Modash’s AI Search lets you use your own words to describe what you’re looking for. Et voilà: you find more relevant creators faster, even in the most specific niches. Need more precision? Just layer on filters like location, ER, and more.
Example 🧶: finding influencers who knit using filters is near impossible. You need to use keywords, niche-hashtags or pre-determined categories like “Art & Design”, only to get a ton of profiles you’ll spend hours on vetting.
Instead of rigid categories, Modash's AI Search finds images of people knitting, so you are getting results that are much more aligned to your actual needs, in categories you might not expect.
You don’t have to be into knitting to be into Modash - just into testing cool new technology for free 😎
| QUICK SHOTS
Sarah Levinger 🛒 You can’t track purchase intent by tracking ATCs.
Preston 🩳 Rutherford I used to think brand building was stupid because i had an ass-backwards definition of it.
Dara Denney If you’re still focusing on benefits & problem/solution angles for your creative strategy, you’re ngmi.
Barry Hott Why your ‘ugliest’ ad might be your best performer:
Sean Frank Open store was one of the last Ecom aggregators still running. They are shutting down.
| HERE FOR THE MEMES
| AND IN OTHER NEWS…
| GET LINKED
Your best-performing ad may be one call away… Let me explain.
Here’s Aaron Nosbisch, Founder and CEO of BRĒZ, calling one of their top customers to simply say… “thank you for your support”.
And here goes a 2-minute-long conversation where the customer does not stop raving about BRĒZ.
It’s one of the best pieces of organic content I’ve seen in a long time.
Such a great concept. Very genuine, so simple, yet super efficient.
Of course, Aaron Nosbisch recorded it, and rumours say this ad is now spending 5 figures a day and converting like crazy.
Takeaway:
Go all in with genuine content like this, and wait for a call from your 3PL.
Have a great Friday all.
| RECOMMENDED SOFTWARE & SERVICES
You know your email flows aren’t performing like they should—maybe even leaking revenue in ways you can’t see. 😬 Most agencies charge for “upgrades” without proving they actually worked. We don’t guess. We test, measure, and optimize—because every email should earn its keep. 🚀 Learn about the Email Flow CRO method here.
Snapchat reaches 453M+ people daily—and with major updates across the ads platform, now’s the time to test targeted, interactive formats that drive DTC results. Limited time deal: Spend $350, get $375+ in ad credits. Free money to find your next customer. Claim your offer → Learn more here.
Doss is an adaptive ERP that connects your fragmented systems and data into a single source of truth for orders, inventory, procurement, and finance. Skip the lengthy implementations, massive upfront costs, and business disruption of traditional ERPs. Go live in weeks with free implementation and start scaling immediately. Book a demo.
| STAT ATTACK
| THE OUTRO
Don’t forget! We’re heading to Commerce Roundtable. You in? Register here: commerceroundtable.com → (40% off code: W6VIP)
💪 Workspace6
