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- Issue 204: Meta creative scaling 9-fig brands in 2025
Issue 204: Meta creative scaling 9-fig brands in 2025
+ DTCCI update re: Present Spending Sentiment
| THE INTRO
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CUE THE ENTRANCE MUSIC!!
| TWEET OF THE WEEK
From this week's DTCCI.co data, we Present Spending Sentiment has been hovering around the same values as last year at this time - a welcome increase from the Q1 record low.
More data in this month's @dtcindex report.
Thanks to @JeremiahPrummer@TaylorHoliday
— Steve Rekuc (@RSteveData)
8:36 PM • Jul 15, 2025
| YOUTUBE UNIVERSITY
The Meta Ads Creative Scaling 9-Figure Brands in 2025
8 Can’t-Miss Marketing Events From Now to 2025
🔥 If You Only Attend 8 Events in 2025
From free virtual summits to yacht-party Cannes glam, The Marketing Millennials rounded up 8 must-attend events for marketers who want to stay sharp, meet cool people, and maybe sneak in a croissant or two.
Whether you're into email, content, video, or vibes—there’s something here for every kind of marketer.
🧠 Smart picks. Zero fluff.
| TOGETHER WITH MODASH
Influencer gifting is quickly becoming a marketer’s fav. Generate brand awareness, start new creator relationships with low risk, and maybe even get some direct sales. Sounds like a dream!
Until you get started…
It can be tricky to recruit the right influencers, align on expectations, manage product sendouts & keep track of whether anyone’s actually posted.
Ieva from BURGA sets clear expectations, even for barter deals:
“We try to arrange a specific number of content units with our gifting partners. It sets a professional tone and guarantees a steady flow of content that our social media team can repurpose.”
Whether you choose a barter deal or go no-strings-attached depends on your strategy.
“We also have campaigns where we send products with no strings attached. If they love it and want to share it with their followers, they also have a discount code”, Ieva adds.
Because there’s nothing more inspiring than seeing how others do it, here are 10 real-life examples how brands like BURGA, Regal Rose or Biotherm win with influencer seeding.
Oh, and - Modash makes gifting a lot easier by connecting to your Shopify store. It’s free to try. Give it a go!
| QUICK SHOTS
Preston 🩳 Rutherford Dude Wipes didn't hit $100M/yr in Walmart by extending product categories. They did it by strengthening their BRAND
Sarah Levinger Been a marketer for almost 17 years…how did I not know this?? 🤯🤯🤯
Dave Rekuc One reason I still say "the ad does the targeting" even though further interactions can matter a lot is pure signal volume.
Ronak Shah Caraway hit $40M+ in sales in just 2 years. No blitz-scaling, no celebrity endorsements, and no rushing 10 products to market at once.
Fan Bi When capital markets for DTC brands reset, so did Chris Wichert and Koio. This week, Chris shares how they reestablished the business:
| HERE FOR THE MEMES
| AND IN OTHER NEWS…
| GET LINKED
2026 prediction:
Only the brands with TV shows will grow. 😅
Someone just used Google’s Veo 3 to craft a viral video for his dental practice and jumped from less than 5,000 average views to 1 million views overnight.
What do we think, LinkedIn? Is this is the future of advertising?
| RECOMMENDED SOFTWARE & SERVICES
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| STAT ATTACK
| THE OUTRO
L.F.G!
💪 Workspace6
