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- Issue 203: Gen Z is buying HuMaNiZaTiOn
Issue 203: Gen Z is buying HuMaNiZaTiOn
+ How to make more ads that convert (with AI) in 2025
| THE INTRO
Ever get back from your long overdue vacation and you’re just like… blerrgggghhhh… 🖐️We’re right about there.
But that does NOT mean we’re half-assing this issue. No no no. You’re getting the full, 100% hiney 🍑 on this one. Lezgo!
| TWEET OF THE WEEK
Gen Z is buying humanization.
From Oatly’s cheeky tone to Patagonia’s radical honesty, brands win when they act like a friend, not a billboard.
Want loyalty, make it real, sharable, and co-created.
Your packaging should speak human too.
— Jason Wong 🐤 (@EggrolI)
8:19 PM • Jul 3, 2025
How to make more ads that convert (with AI) in 2025
📌 The Idea: AI isn’t replacing your creative brain—it’s just helping you test faster and cut the junk sooner.
🧠 Main Tactic: Use AI (like ChatGPT or Claude) to crank out lots of ad variations quickly → headlines, CTAs, angles, etc… then test what hits.
⚙️ Workflow Tip: Start with your winning angles, plug them into AI to generate spinoffs, and run those as tests. Keep what works, scrap the rest.
📉 Don’t Do This: Don’t just prompt AI to “write a good ad.” Be specific. Give it structure, past winners, and real context.
⚠️ Heads Up: AI still spits out generic stuff if you’re not guiding it—so you’ve gotta bring the strategy, not just rely on the tool.
🧪 Bottom Line: It’s not magic. It’s a faster way to do what you were already doing → ideating, testing, iterating.
Wanna know more? There’s a whole article on it.
| YOUTUBE UNIVERSITY
From Hope to Reality: P&L Design That Drive E-commerce Profitability
| TOGETHER WITH MODASH
Influencer gifting is quickly becoming a marketer’s fav. Generate brand awareness, start new creator relationships with low risk, and maybe even get some direct sales. Sounds like a dream!
Until you get started…
It can be tricky to recruit the right influencers, align on expectations, manage product sendouts & keep track of whether anyone’s actually posted.
Ieva from BURGA sets clear expectations, even for barter deals:
“We try to arrange a specific number of content units with our gifting partners. It sets a professional tone and guarantees a steady flow of content that our social media team can repurpose.”
Whether you choose a barter deal or go no-strings-attached depends on your strategy.
“We also have campaigns where we send products with no strings attached. If they love it and want to share it with their followers, they also have a discount code”, Ieva adds.
Because there’s nothing more inspiring than seeing how others do it, here are 10 real-life examples how brands like BURGA, Regal Rose or Biotherm win with influencer seeding.
Oh, and - Modash makes gifting a lot easier by connecting to your Shopify store. It’s free to try. Give it a go!
| QUICK SHOTS
Andrew Faris Or even better: do this analysis literally all the time
Jason Panzer DTC Folks - For Prime Day are you runn…
Social Savannah Ad Hook of the Week:
Jake Abrams You aren’t prepared for what creative strategy will look like in six months.
Anze Markovic Most brands create fake urgency with countdown timers and ‘limited time’ offers.
| HERE FOR THE MEMES
| AND IN OTHER NEWS…
| GET LINKED
🤯 SOMEBODY TEST THIS…!!
(This is brilliant.)
People get overwhelmed when choices/options go up.
If you want someone to convert on your site, don’t give them unlimited options and let 𝘵𝘩𝘦𝘮 make the final decision…
Instead, try this:
| RECOMMENDED SOFTWARE & SERVICES
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Snapchat reaches 453M+ people daily—and with major updates across the ads platform, now’s the time to test targeted, interactive formats that drive DTC results. Limited time deal: Spend $350, get $375+ in ad credits. Free money to find your next customer. Claim your offer → Learn more here.
BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.
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| STAT ATTACK
| THE OUTRO
L.F.G!
💪 Workspace6
