| THE INTRO

At this point, running a DTC brand is 40% marketing, 30% finance, and 30% trying to remember which tab your supplier’s WhatsApp convo is in. You’re doing great. Here’s some brain fuel for the chaos.

| TWEET OF THE WEEK

Why Some Shoppers Want to Pay More

Turns out, price isn’t always about affordability → it’s about status. In this quick dive, Why We Buy unpacks Veblen Goods: products that sell more when they cost more. From luxury handbags to overpriced wine, discover why higher prices can actually increase demand, and what that means for your next product launch.

Curious? The psychology is wild. Full read here → [CLICK HERE]

| YOUTUBE UNIVERSITY

$100M Coffee brand uses this exact Shopify landing page framework (Full Tutorial)

| TOGETHER WITH MODASH

Look, if your influencer program is slowly taking over your life, it means you’re doing something right. That’s fantastic - for the business. But unless you’d like success with a side of burnout 🥲, it’s not scalable.

The good news: you’ve already cracked the code and managed to figure out which creators work for your brand and which don’t. That puts you at a huge advantage. 

There’s only one problem: you can’t grow if you’re at capacity of what your current workflow allows.

According to a recent survey, 62.2% of marketers track live content in multiple spreadsheets, spending around 5 hours per week maintaining them. If you think this is the best use of your time, keep it going. 

But if you've ever mumbled "is this really it 🙄" while copy-pasting data into spreadsheets - meet influencer marketing platform Modash. It won’t save you from spreadsheets, but it will save you from running your program like a headless chicken. From discovering influencers, running paid partnerships, gifting, and affiliates to payments - simplify, optimize, and grow sustainably.

Give it a non-commital try for 14 days, no credit card required. The only situationship we’d recommend.

| QUICK SHOTS

Nick Shackelford: All of my income streams vanish overnight.

Cody Plofker: I wish more DTC marketers knew and talked about Big Ideas and Unique Mechanisms.

Ron Ecom: We have begun mapping the entire company's processes and workflow at 3 different levels of resolution to help prepare for the inevitable future of agents.

Ryan McKenzie: Your brand isn't just a logo or animation.

Jordan West: I have had a lot of enterprise brands DMing me lately with this SAME ISSUE!

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

| RECOMMENDED SOFTWARE & SERVICES

• Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.

• You know your email flows aren’t performing like they should—maybe even leaking revenue in ways you can’t see. 😬 Most agencies charge for “upgrades” without proving they actually worked. We don’t guess. We test, measure, and optimize—because every email should earn its keep. 🚀 Learn about the Email Flow CRO method here.

• Snapchat reaches 453M+ people daily—and with major updates across the ads platform, now’s the time to test targeted, interactive formats that drive DTC results. Limited time deal: Spend $350, get $375+ in ad credits. Free money to find your next customer. Claim your offer → Learn more here.

• BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

• Doss is an adaptive ERP that connects your fragmented systems and data into a single source of truth for orders, inventory, procurement, and finance. Skip the lengthy implementations, massive upfront costs, and business disruption of traditional ERPs. Go live in weeks with free implementation and start scaling immediately. Book a demo.

| STAT ATTACK

| THE OUTRO

L.F.G!

💪 Workspace6

☝️☝️☝️
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