Issue 201: World build your brand in 35 mins

+ Obsessing over your ad account? (lol)

June 26, 2025

| THE INTRO

Woke up this morning and decided to be anti-chaos. 🧘 

…unless it’s that good kinda chaos. Like… chaotic revenue spike that can be directly attributed to the slick ads we just launched.

Okay, so we woke up this morning and chose to be choosy with our chaos.

Chaos? You’re officially on notice. 🤨 

samuel l jackson GIF

| TWEET OF THE WEEK

AI, Hold the Seasonal Hiring

It’s Black Friday week. Your CX team is buried. You're speed-running interviews for seasonal staff you’ll offboard by January.

What if you didn’t have to?

In Ron & Ash’s recent convo, they sit down with Ren Fuller-Wasserman (Tushy) to unpack how AI is reshaping customer experience… and why it might be the best team member you've ever hired.

Ren shared how Tushy pulled off their best holiday season ever with fewer reps, faster response times, and zero seasonal hires.

Here’s what’s inside:

🍽️ The 85% Sales Boost Nobody Saw Coming
🤖 Why AI Sells Better Than Humans
🧰 The Implementation Playbook
🧐 A Skeptic’s Guide to Getting Started

Want the full skinny? Right here.

| YOUTUBE UNIVERSITY

How Your Brand Can World Build in 35 Min

| TOGETHER WITH HIGHBEAM

Running a consumer brand? Then your bank should work as hard as you do.


Highbeam makes sure your cash is working—and your time isn’t wasted.

It’s a no-fee banking and cash management platform built for consumer brands.

Think: yield on idle cash, real-time cash flow forecasting that updates automatically, and same-day ACH bill pay that unlocks better terms with your vendors.

Plus, their AI Analyst answers the questions your finance guy wishes he could—instantly.

Birddogs, CUTS Clothing, and New York or Nowhere already use it to earn more, move faster, and never wait on their bank again.e already use it to earn more, move faster, and never wait on their bank again.

Sign up and learn more today.

| QUICK SHOTS

Lara Guevara: A DTC brand I worked with had a best-selling SKU that jumped from $5.30 to $8.33 overnight.

Ron Ecom: Hot take: I think this happens WAY more often than marketers admit. The product is the reason why your marketing worked. Not the other way around.

Jessie Healy: Serious question: can paid social work for a freshly launched luxury swimwear brand with a $400 price point?

Ryan McKenzie: Positioning is everything in e-commerce.

Fraser Cottrell: 4 things you can do this weekend to make better ads next week

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

Inside the Strategy That Helped This TikToker's Brand Make $1 Million in 8 Minutes

By making the most of Mikayla Nogueira's more than 16 million followers, POV Beauty exceeded all expectations on launch day.

Google’s test turns search results into an AI-generated podcast

You can enable it Labs now.

Saks Global says it’s back on track with vendors, won’t close stores

The company told BMO Capital Markets it has mostly repaired supplier relationships, though luxury brands tell other analysts its ability to pay remains a top concern.

New York passes a bill to prevent AI-fueled disasters | TechCrunch

New York has a new AI safety bill that tries to regulate frontier AI models from OpenAI, Google, and Anthropic.

The World’s Largest Retailers 2025: Amazon Tops List Of Global Retailers Ahead Of Tariff Impact

A shifting U.S. tariff policy has retail companies downgrading revenue projections for the upcoming fiscal year. But a strong year of discretionary spending cushioned results from the largest players.

| GET LINKED

ChatGPT 4o image generation can 10x your static ad output if you know how to use it. | Alex Cooper

ChatGPT 4o image generation can 10x your static ad output if you know how to use it. We’ve made hundreds of ads using image gen over the last few weeks. Here are some thoughts on how to get the most out of it right now… 1. Intentionally unrealistic visuals Some of our highest performing ads so far have come from generating intentionally unrealistic visuals. For example, overly cracked lips for lip balm or a foot covered in flames for nerve pain cream. You could do this in Midjourney previously, but being able to add products and text natively makes it way more powerful now. 2. Prompting I prompt in 2 different ways - the easy way and the difficult way. The easy way is just by picking a good reference ad and a really simple prompt. By a good reference ad, I don’t mean from a design perspective, but more so how easily the product slots into that design/style. I pick reference ads that I can easily slot my product shot into. The less guesswork the model has to do, the more consistent outputs generally are. 3. Using Claude to prompt The other way takes longer, but gives better outputs (at least from a design perspective). I typically do this when I want to make more premium looking statics (shadows, gradients, layering etc). I ask Claude to write a graphic design brief to recreate a reference ad in extreme detail, then paste the brief into GPT. The prompting method I use depends on what type of ad I’m trying to create. 4. Use GPT as a designer, not a copywriter ChatGPT 4o is a designer, not a copywriter. Don’t let the model do any guesswork on copy. Lay out all the text and make it explicitly clear that it can not add any copy of its’ own. 5. Run multiple generations simultaneously For every ad you make on GPT, open 2 more tabs and copy/paste the prompt in again to give you 3 generations in the same amount of time. Then just pick the best one. I’ve found that you can get away with 3, but 4+ at a time just slows the model down. If you generate multiple images and still can’t get it to work, go back and iterate your prompt. 6. Never re-prompt. Always start a new chat When you’re not happy with an output, you’re better off starting a new chat and retrying than giving feedback in the same chat. 7. Text placement issues Text placement is still hit-or-miss. If you’re struggling with text, make ads without text and add it on elsewhere (Figma, Photoshop) as a temporary solution whilst we wait for OpenAI to improve the model. I try to be objective about the ads we make in GPT. A lot of ads that have gone viral on here in the last few weeks objectively suck - but they look cool. So, just make sure you think the ads you’re generating are actually good ads, and not just something novel. How are you using ChatGPT image generation in your business? | 16 comments on LinkedIn

| RECOMMENDED SOFTWARE & SERVICES

  • Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.

  • Snapchat reaches 453M+ people daily—and with major updates across the ads platform, now’s the time to test targeted, interactive formats that drive DTC results. Limited time deal: Spend $350, get $375+ in ad credits. Free money to find your next customer. Claim your offer → Learn more here.

  • You know your email flows aren’t performing like they should—maybe even leaking revenue in ways you can’t see. 😬 Most agencies charge for “upgrades” without proving they actually worked. We don’t guess. We test, measure, and optimize—because every email should earn its keep. 🚀 Learn about the Email Flow CRO method here.

  • BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

  • Doss is an adaptive ERP that connects your fragmented systems and data into a single source of truth for orders, inventory, procurement, and finance. Skip the lengthy implementations, massive upfront costs, and business disruption of traditional ERPs. Go live in weeks with free implementation and start scaling immediately. Book a demo.

| STAT ATTACK

| THE OUTRO

We’re out! PEACE!

✌️ Workspace6

☝️☝️☝️
They’re reaching 7, 8 and 9 figure merchants.

Talk to us about sponsoring this newsletter.