| THE INTRO

Folks….

Shots are being fired on X, tariffs are paused (again) ((right??)), and monster dolls are being nicked left and right. So thusly grab thy Labubus, and hold on, fam! We’re in for a wild Billionaire-vs-Billionaire kinda ride. 😬 

| TWEET OF THE WEEK

Creating demand for a new product

Most marketers focus on capturing existing demand. But when you're introducing a product that defines a new category, you need to create demand from scratch.

⚡ Key Points:

🎯 Create, Don't Capture: For new categories, focus on generating demand, not just capturing it.

📽️ Impactful Launch: Use a concentrated, high-impact launch event to introduce your product.

🔄 Show Transformation: Demonstrate how your product changes the customer's life, not just its features.

🧠 Understand the Problem: Deeply understand the problem you're solving to effectively communicate the solution.

📝 Reflect: Ask yourself: What transformation does your product offer? How is it unique in the market?

It's not about listing features; it's about illustrating the transformation your product brings to the customer's life.

Check it out here.

| YOUTUBE UNIVERSITY

9-Figure Entrepreneur Critiques 9-Figure Womens Supplement Brand

| TOGETHER WITH DOSS

Doss is an Adaptive Resource Platform (ARP) that molds to your business processes, not the other way around.

Built on a composable architecture, Doss unifies your entire operation into a single source of truth that adapts to your unique workflows: orders, inventory, procurement, production planning, warehousing, and accounting. With built-in business intelligence and reporting, you get instant insights where your data lives, without juggling multiple point systems or wrestling with integrations.

Traditional ERPs like NetSuite and Dynamics promise comprehensive features but deliver comprehensive headaches. Even newer platforms like Odoo and Cin7 trap you in the same cycle: expensive and lengthy implementations, constant technical debt, and systems that break when your business changes. Pick a system that grows with your business, and cares to understand it.

| QUICK SHOTS

Chad Ross The last year of Dorsal has been an absolute mess. 🫠

Nick Shackelford COVID growth was just a freak accident for 99% of us in this space.

Douglas Waters At Spirited Away, I've never run a single sale.

Cory Dobbin This just makes sense conceptually.

Andrew Faris Imagine evaluating creative test performance by purchases.

Marin Ištvanić Until a year or two ago, all our ads were run under the Brand FB page and IG handle.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

AI can generate volume, but it can't replace the psychology of what makes your audience act.

If you’re not a skilled copywriter, how do you know if the AI output will actually work?

The best copywriters don't sound like marketers, they sound exactly like your audience.

Read the Full Post

| RECOMMENDED SOFTWARE & SERVICES

• Let’s be real: you will not be able scale your influencer marketing program if you continue to manage it all manually. From finding influencers to shipping products & tracking campaigns - Modash has everything in one place. Create a more effective workflow without all the stuff you don't need. Starting from $199. Claim your free 14-day trial now.

• Your bank wasn’t built for eCom. Highbeam is. Traditional banks offer clunky software, slow support, and zero return on idle cash. Highbeam is for brands doing $500k+ on Shopify, Amazon, and more. No account fees, no wire charges, automated cash tools, yield on idle cash, and smart credit. Everything you need to run a leaner eCom business. Explore Highbeam for Merchants.

• Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.

| STAT ATTACK

| THE OUTRO

The almight Labubu is telling me that it’s time to sign off when I rub its belly. Sooooo, adios! ✌️

💪 Workspace6

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They’re reaching 7, 8 and 9 figure merchants.

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