- DTC News by Workspace6
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- Issue 194: 67% More Revenue from Just 6 Words
Issue 194: 67% More Revenue from Just 6 Words
+ 10 psychology tricks to get your ads watched
| THE INTRO
Welp, another week is upon us gang. We’re in this together. 😤
I SAID — we’re in this TO-GETH-ERRRRR. Now raise your right hand and solemnly swear like All-4-One that you will do everything in your power today to GET. THAT. PAPER.
| TWEET OF THE WEEK
Cool test alert 🚨
An age old DTC question - 1 day click or 7 day click optimization in Meta?
Dr Squatch actually put it to the test with a rigorous geo lift study.
In the Haus app, the team set up a 2-cell no holdout. In cell A, BAU campaigns targeting 80% of the US with
— Olivia Kory (@oliviaakory)
10:00 PM • May 29, 2025
67% More Revenue from Just 6 Words
Think your email design is the moneymaker? Can be. But what about the unsung hero? The humble subject line. Without it, nothing gets opened, and it can have a massive priming effect on the recipient and the subsequent results of the email in general.
📈 Key Takeaways:
✏️ Small Changes, Big Impact: Minor edits in subject lines can significantly increase open rates and revenue.
🎯 Test and Learn: Experimenting with different subject lines reveals what resonates best with your audience.
💡 Focus on the Hook: A compelling subject line is crucial—it's the first impression that determines if your email gets opened.
🛠️ Utilize Tools: Leveraging tools like Subject Line Genius (link in article) can aid in crafting effective subject lines.
📊 Measure Results: Tracking the performance of different subject lines helps in understanding what drives engagement and sales. A simple word swap or a dash of curiosity in your subject line can boost open rates and revenue without overhauling your entire email.
| YOUTUBE UNIVERSITY
10 Psychological Triggers to Get Your Ads Watched
| TOGETHER WITH YUZU
Most retention playbooks focus on email, SMS, or direct mail - but one of the highest-ROI opportunities is the one most brands overlook: the unboxing.
Meet Yuzu.
We help brands like MOTH, Fresh Sends, and Homecourt turn packaging into a personalized, high-performance marketing channel - with dynamic inserts that print automatically on-site at your 3PL or warehouse, triggered in real-time as orders are packed.
🎯 Convert one-time customers into loyal fans with personalized inserts
🎯 Launch automated flows for gifting, referrals, subscriptions, and more
🎯 Print in seconds with no manual work - just set it and scale
It feels like magic. But it’s built for operations.
✅ Best Swimwear drove 15x ROI on retention campaigns
✅ MOTH Drinks supercharged their referral program
✅ FreshSends unlocked $250K in revenue and saved their ops team 50 days
After 18 months in closed beta, Yuzu is launching next week - and W6 members get exclusive early access.
Get 3 months free with full service: strategy, creative, execution, and onboarding.
We’re onboarding a limited group of high-volume and fast-growing brands now.
📍 Want to see how it works? Book a demo
| QUICK SHOTS
Sarah Levinger PSA: never assume your competitors know better than you do…their psychological blind spots are your biggest opportunity.
Jay Hunter Some days I think we're a marketing company that happens to sell products, not the other way around.
Mehtab | Karta Ventures The founder's main role is to create & maintain a strong sense of urgency.
Anze Markovic This bedsheet creative we created converts because it targets disgust, not comfort.
Jordan West A few questions came up from this post…
Alex Fedotoff Every ecom founder has the same problem:
| HERE FOR THE MEMES
| AND IN OTHER NEWS…
| GET LINKED
👀 BREAKING:
Nike + LEGO kicks are live!
These Lego x Nike Air Max DNs launch August 2025.
It's a GREAT example of Creative Strategy.
Check out the data behind the partnership:
A recent study by the LEGO Group indicated that 59% of parents worry that their children do not have enough playtime or access to fun activities.
A recent LEGO Group study revealed that for a third of children globally playtime is limited to just three hours a week and according to the World Health Organization and only 1 in 5 kids gets the physical activity they need to thrive.
So Nike and LEGO wanted to change that.
👇
Read the Full Post
| RECOMMENDED SOFTWARE & SERVICES
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| STAT ATTACK
| THE OUTRO
Meanwhile, wouldn’t the world be a better place if we just vibed on a little 90s RnB every now and again? I think so.
Tune in next time!
💪 Workspace6
