| THE INTRO

Pop quiz… do we write the intro first and tailor the gif to it? Or do we find the gif and then write the intro.

The truth is… 🥁 It’s a gamble! This week, Moira came first, and we’re not sorry. We thought it summed up exactly how we feel about this week thus far.

| TWEET OF THE WEEK

What to cut (and what to never touch)

In a cost-cutting climate, it's tempting to slash across the board. But indiscriminate cuts can erode customer trust faster than you this

🔍 Identify Core Moments: Pinpoint the 3–5 interactions where customers decide if your brand is worth

🛡️ Protect the Essentials: Maintain response times, post-resolution follow-ups, and clear tracking communications.

💬 Communicate Internally: Keep your team informed about changes to avoid confusion and maintain service quality.

🎯 Strategic Reductions: It's okay to pause non-essential campaigns, but ensure the customer experience remains seamless.

🤝 Build Trust Through Consistency: Even when scaling back, consistent and thoughtful interactions foster loyalty.

The key isn't to avoid cuts but to make them wisely—preserving the touchpoints that keep customers coming back.

Check it out here.

| YOUTUBE UNIVERSITY

How to Grade Your Ecommerce Growth Using 7 Key Metrics

| TOGETHER WITH APPLOVIN

Hundreds of high growth brands like Ridge, True Classic, MaryRuth Organics, and Bombas are diversifying their digital marketing with AppLovin.

AppLovin ads are full screen video ads that run in a variety of mobile games, reaching over 150 million daily active users and driving measurable performance at scale:

• Brands have scaled to $100K/day spend at their goals within 2 weeks.

• 80%+ of conversions happen within 1 hour from click

• 90%+ of conversions happen within 24 hours from click

AppLovin’s Ecommerce Beta is open to DTC brands with $10M+ annual run-rate GMV (gross merchandise value) based on U.S. sales. Once approved, advertisers receive a $10K ad credit.

Apply to join our Beta program here.

| QUICK SHOTS

Sarah Levinger KFC boosted sales by 56%… without changing the price, the product, or the promo schedule.

Mario Nawfal JUST GROK IT: Google search slips below 90% for the first time since 2015.

Social Savannah Hot take: What you SHOW in your ad is way more important than what you SAY.

Filippos Dematis Shopify now supports AI-generated theme code.

Nate Lorenzen A data point without a confidence interval is worthless.

| AND IN OTHER NEWS…

| GET LINKED

You don't have a media buying problem, you have a honesty problem.

As tracking gets harder in 2025, your buyers can easily hide behind complex attribution models.

Here's how to spot the ones actually driving business outcomes.

Read the Full Post

| RECOMMENDED SOFTWARE & SERVICES

• Modash won’t save you from spreadsheets, but it will save you from running your influencer marketing program in too many tabs. From finding and contacting influencers to shipping products and tracking campaigns, Modash simplifies your workflow (and saves your sanity). Starting from $199. Claim your free 14-day trial now.

• Your bank wasn’t built for eCom. Highbeam is. Traditional banks offer clunky software, slow support, and zero return on idle cash. Highbeam is for brands doing $500k+ on Shopify, Amazon, and more. No account fees, no wire charges, automated cash tools, yield on idle cash, and smart credit. Everything you need to run a leaner eCom business. Explore Highbeam for Merchants.

• Doss is an adaptive ERP that connects your fragmented systems and data into a single source of truth for orders, inventory, procurement, and finance. Skip the lengthy implementations, massive upfront costs, and business disruption of traditional ERPs. Go live in weeks with free implementation and start scaling immediately. Book a demo.]

| STAT ATTACK

| THE OUTRO

Another gif? You want ANOTHER GIF?

Tell me gifs are dead again to my face. TO. MY. FACE.

💪 Workspace6

☝️☝️☝️
They’re reaching 7, 8 and 9 figure merchants.

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