Issue 192: He grew is brand by 120% by doing LESS

+ How to: content on Autopilot in 23 mins

May 27, 2025

| THE INTRO

Oh HELL yeah. We are PUMPED. UP. for this week y’all. Get psyched. You gonna get psyched up?? LET’S GO! 🚀 (Ohhh, and just in case you missed it, W6 co-founder in this week’s YouTube University 👇️😉)

| TWEET OF THE WEEK

Why Your Creative Testing Strategy Needs a Complete Overhaul

People often don’t buy because something’s holding them back — not because they’re not interested. Your copy should find that hesitation and clear it. 🧠💬

🧠 Big Swings Over Small Tweaks: Prioritize developing 2–3 entirely new creative concepts monthly.

⏳ Strategic Resource Allocation: Allocate 70% of your creative resources to new ideas and 30% to optimizations.

🤖 Understand the Algorithm: Minor variations often appear identical to platforms like Meta; fresh concepts stand out.

🧩 Diversify to Discover: New creative angles can unlock untapped audience segments and enhance brand messaging.

🔄 Audit and Adjust: Regularly assess your creative process to ensure a balance between innovation and iteration.

You’re not selling the product. You’re selling the removal of doubt. If your copy doesn’t calm fears, it’s not doing its job. 🚫😬

| YOUTUBE UNIVERSITY

He Grew His Ecommerce Brand 120% By Doing Less Stuff (With Sam Mendelsohn)

| TOGETHER WITH PORTLESS

You waited for tariff relief, but now summer sales are in danger of slipping away.

While your inventory sits in transit, you're not just losing time, you're missing prime selling days, tying up precious capital, and paying tariffs before you've even made a sale.

Portless changes this:

  • 6-day China-to-customer shipping (with a total domestic experience)

  • Tariff deferment (only pay when items sell)

  • 3-5 day restocks on best-selling products

Turn stalled shipments into summer sales and start shipping in as little as a week.

Schedule a risk assessment today and save this season before it’s too late.

| QUICK SHOTS

Rahul Issar A lot of brands have their top-performing ad come from a TikTok comment.

Dylan W. Bootstrapping / seed strapping is the trendy thing to talk about right now.

Davie Fogarty Taste isn't something you can learn from data.

Fraser Cottrell I've been testing AI-written ad scripts for months now, and honestly, the results are kinda wild:

Anve Markovic A question I see often is, what information belongs in your ad vs. landing page?

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

Google’s new AI Mode could crush small business visibility

Google’s new AI Mode transforms Search into a concierge. It’s a big leap in convenience, but a potential threat to small business visibility.

Trump agrees to extend EU trade talks after 50% tariff threat

Trump extended the deadline after EU chief Ursula von der Leyen said the bloc needed more time to "reach a good deal".

Matalan’s marketing director on the power of ignoring ‘limiting beliefs’

Reflecting on a career spanning retail, B2B, FMCG and financial services, Charlotte Dewhurst is a big believer in ‘you don’t ask, you don’t get’.

Apple’s smart home hub could reportedly make its debut later this year

A smart home hub that combines Apple's HomePod and iPad may hit the shelves as early as this year, according to Bloomberg.

How On is taking on Nike and Adidas in the sneaker race

Nike and Adidas have long dominated the global sportswear market, but Swiss sneaker company On is quickly gaining ground.

McDonald’s, Olipop, and Nissan Dish on Their Buzziest Brand Collabs 

From Grimace to Barbie, the brands discuss the inception of some of their biggest partnerships

| GET LINKED

💰Don’t know who needs this, but 𝗵𝗲𝗿𝗲’𝘀 𝗮 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 𝗯𝗮𝘀𝗲𝗱 𝗽𝗿𝗼𝗺𝗽𝘁 𝗳𝗼𝗿 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗮𝗱 𝗰𝗼𝗻𝗰𝗲𝗽𝘁𝘀 𝘂𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗩𝗼𝗻 𝗥𝗲𝘀𝘁𝗼𝗿𝗳𝗳 𝗘𝗳𝗳𝗲𝗰𝘁 𝗮𝗻𝗱 𝗙𝘂𝘁𝘂𝗿𝗲 𝗣𝗮𝗰𝗶𝗻𝗴 (copy and paste this one):

| RECOMMENDED SOFTWARE & SERVICES

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  • Doss is an adaptive ERP that connects your fragmented systems and data into a single source of truth for orders, inventory, procurement, and finance. Skip the lengthy implementations, massive upfront costs, and business disruption of traditional ERPs. Go live in weeks with free implementation and start scaling immediately. Book a demo.

  • Your bank wasn’t built for eCom. Highbeam is. Traditional banks offer clunky software, slow support, and zero return on idle cash. Highbeam is for brands doing $500k+ on Shopify, Amazon, and more. No account fees, no wire charges, automated cash tools, yield on idle cash, and smart credit. Everything you need to run a leaner eCom business. Explore Highbeam for Merchants.

| STAT ATTACK

| THE OUTRO

Yes yes y’all. After that primo content, who couldn’t be excited about this week?

💪 Workspace6

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