| THE INTRO

Okay, I know no one asked but I’m just gonna say it… this week has felt different. Had a different-than-standard-2025 kinda feel. Anyone else get that? Is Mercury in retrograde? Or whatever that is? And if it can retro can it future-grade?

Questions keeping me up at night that you’re currently along for the ride on.

| TWEET OF THE WEEK

24 Ways To Write A Tagline

A straightforward breakdown of 24 tagline formats—focused on writing something clear, not clever-for-the-sake-of-it. Walks through different ways to frame a brand in one line, depending on tone, audience, or angle.

🔍 Covers common approaches—value-first, audience-led, tone-driven
🧱 Each one comes with a quick formula and real example
📎 Mix of styles from SaaS, DTC, and a few in-between
🧭 Handy if you're naming something, rewriting a homepage, or just stuck staring at a blank doc

Skimmable. No filler. Good one to keep in the bookmarks.

Check it out here.

| YOUTUBE UNIVERSITY

E059: Meta Shifts, Margins & Smarter Growth with Taylor Holiday

| TOGETHER WITH RALEON

Let's be honest - how many hours did your team (or your agency) spend last month building customer segments and planning email campaigns? For most DTC brands I talk with, it's not hours - it's days of specialized work that constantly needs refreshing.

What if those days of retention work could be done in seconds?

That's exactly what Raleon is delivering for forward-thinking Workspace6 brands. 

Brands using Raleon are saving 3-5 hours per campaign, increasing revenue per recipient 2-4x, and bringing new efficiency to their retention workflows. 

Raleon eliminates the most painful parts of retention marketing without sacrificing your brand's unique voice. The AI builds sophisticated segments using your actual customer data, generates campaign ideas aligned with your brand ethos, and maps it all into Klaviyo - instantly.

Whether your team handles retention in-house or with an agency, Raleon becomes your unfair advantage. Many Workspace6 brands simply connect their agency partners to Raleon and let them leverage the AI tools while maintaining creative control.

Start your free trial today and experience the future for yourself.

| QUICK SHOTS

Sean Frank I just talked to a TOP sell side M&A firm. 120 deals a year, just closed a 6 billion dollar deal.

Min Choi This is literally my new workflow now:

Mike Rome Most marketers measure LTV/CAC wrong. How to do better than 90%:

Cory Dobbin Hugely underrated piece of media buying advice:

Josh Durham 🔋Influencer Marketing 5k client: "Can you make sure our creators mention X, say X, and tell their followers to X"

| AND IN OTHER NEWS…

| GET LINKED

🥩 From side hustle to half a billion in sales.

Chomps started in 2013 with $50K in meat stick sales.
 
The founders didn’t go full-time until years later — 2016 and 2018.
Their first full-time hire? Same year.

Fast forward:
📈 2020: $45M revenue
📈 2023: $250M
📈 2024: $500M and 180,000+ points of distribution

How’d they do it?
Early traction through DTC and influencer-driven growth
Obsessive focus on pro…

Read the Full Post

| RECOMMENDED SOFTWARE & SERVICES

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• You know your email flows aren’t performing like they should—maybe even leaking revenue in ways you can’t see. 😬 Most agencies charge for “upgrades” without proving they actually worked. We don’t guess. We test, measure, and optimize—because every email should earn its keep. 🚀 Learn about the Email Flow CRO method here.

• BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

• Your bank wasn’t built for eCom. Highbeam is. Traditional banks offer clunky software, slow support, and zero return on idle cash. Highbeam is for brands doing $500k+ on Shopify, Amazon, and more. No account fees, no wire charges, automated cash tools, yield on idle cash, and smart credit. Everything you need to run a leaner eCom business. Explore Highbeam for Merchants.

| STAT ATTACK

| THE OUTRO

…and if Mercury CAN future-grade, what are the sociological impacts thereof when countless hipsters and gurus finally find themselves at total peace with the world around them?

MORE QUESTIONS.

✌️ Workspace6

☝️☝️☝️
They’re reaching 7, 8 and 9 figure merchants.

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