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- Issue 188: 50% Of Shopify Businesses Are Worth $0
Issue 188: 50% Of Shopify Businesses Are Worth $0
+ Prime Day’s coming: don't wing it.
| THE INTRO
Editor: Let’s hope this situation doesn’t change dramatically in between when we schedule this newsletter and when it lands in inboxes…
| TWEET OF THE WEEK
Wow, @Trustpilot is misleading, predatory, and all other similar words you can think of.
I randomly noticed that we average 3.4 on our Trustpilot reviews. Which seemed weird when we average 4.9 over 7660 reviews through @judgeme_reviews.
So, I did the math. We have 126
— Mathias Schrøder (@MattiSchroder)
4:14 PM • Mar 1, 2025
Prime Day's not just a sales event →it’s a visibility war.
If you’re not showing up sharp, optimized, and ready to convert, you're just donating traffic to better-prepped competitors. This playbook breaks down the key moves to stand out, drive volume, and keep margins intact.
🛒 Prime Day = land grab for traffic + conversion
🧠 Strategy starts way before the event → plan early
🏷️ Dial in offers: coupons, bundles, lightning deals
🖼️ Optimize creatives → main image swaps = quick conversion lifts
📈 Run aggressive PPC → but don’t nuke your margins
💬 Use customer support as a sales tool (yep, really)
| YOUTUBE UNIVERSITY
50% Of Shopify Businesses Are Worth $0 (With Fan Bi)
| TOGETHER WITH PORTLESS
You waited for tariff relief, but now summer sales are in danger of slipping away.
While your inventory sits in transit, you're not just losing time, you're missing prime selling days, tying up precious capital, and paying tariffs before you've even made a sale.
Portless changes this:
6-day China-to-customer shipping (with a total domestic experience)
Tariff deferment (only pay when items sell)
3-5 day restocks on best-selling products
Turn stalled shipments into summer sales and start shipping in as little as a week.
Schedule a risk assessment today and save this season before it’s too late.
| QUICK SHOTS
@eliweisss In the last few days, I’ve met 4 founders of $500m+ businesses in CPG that I’ve never heard of.
@MacCoyMerkley Focus on retention now.
dennis hegstad Interesting data from Shopify Merchants over the last 2 days in response to Tariffs...
@jforjacob I think one of the most valuable things you can be doing as a brand owner (or any business owner tbh) is learning how to use tools like N8N or have someone else do it
Preston 🩳 Rutherford The biggest misconception about Airbnb’s famous transition away from performance marketing is that they went from 100% performance to 100% brand.
Tyler Wallis Ever feel like your ads are working... but people still don’t buy? This $0.01 hack will bring them back, and make you more profit.
| AND IN OTHER NEWS…
| GET LINKED
99% of AI-made adverts are rubbish
But this advert does one thing differently...
Most AI made ads obsess over the execution & what the new technology can do. Yet this leads most of them...
-𝘓𝘰𝘰𝘬𝘪𝘯𝘨 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦
-𝘉𝘦𝘪𝘯𝘨 𝘷𝘦𝘳𝘺 𝘵𝘢𝘤𝘵𝘪𝘤𝘢𝘭
-𝘋𝘦𝘷𝘰𝘪𝘥 𝘰𝘧 𝘳𝘦𝘢𝘭 𝘤𝘳𝘦…
| RECOMMENDED SOFTWARE & SERVICES
Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.
You know your email flows aren’t performing like they should—maybe even leaking revenue in ways you can’t see. 😬 Most agencies charge for “upgrades” without proving they actually worked. We don’t guess. We test, measure, and optimize—because every email should earn its keep. 🚀 Learn about the Email Flow CRO method here.
BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.
| STAT ATTACK
| THE OUTRO
WE ARE SO BACK
🤘 Workspace6
