| THE INTRO

Thought we’d end this week strong with a DTC themed haiku for your reading pleasure:

Another cart saved
guess my charm and pixel work.
Cha-ching, dopamine.

| TWEET OF THE WEEK

Navigating Tariffs While Keeping Your Business Strong

🌍 Tariffs are back on the radar—global sourcing is getting trickier
📉 Margins are gonna feel the squeeze if you’re not adapting
🔎 Audit your product: weight, size, materials—every detail counts
🧾 Think creatively: reclassify SKUs, tweak packaging, shift ports
📦 Small changes to product or freight = big savings long-term
🚧 Don’t wait for tariff hikes to hit—optimize now, not in crisis mode

Check it out here.

| YOUTUBE UNIVERSITY

How Seeding 1,000 Products to Influencers Generated $100M in Sales

| TOGETHER WITH APPLOVIN

Hundreds of high growth brands like Ridge, True Classic, MaryRuth Organics, and Bombas are diversifying their digital marketing with AppLovin.

AppLovin ads are full screen video ads that run in a variety of mobile games, reaching over 140 million daily active users and driving measurable performance at scale:

Brands have scaled to $100K/day spend at their goals within 2 weeks.

• 80%+ of conversions happen within 1 hour from click

• 90%+ of conversions happen within 24 hours from click

AppLovin’s eCommerce Beta is open to DTC brands with $10M+ annual run-rate GMV (gross merchandise value) based on U.S. sales. Once approved, advertisers receive a $10K ad credit.

Apply to join our Beta program here.

Want to follow along with our Beta? Subscribe to our newsletter for product updates, results from our experiments, and more.

| QUICK SHOTS

Alexandra Greifeld 5 ways for fashion brands to lower customer acquisition costs without discounting:

Barry Hott The "scary, hard thing" in advertising? It's not the numbers.

Alexandra Greifeld DTC Bros: “just agitate the problem”. Fashion brands: “What problem? That I have nothing to wear?”

Ashvin Melwani This is our best-performing landing page right now. It took us 2 years to find something that could beat our typical control LP. Spoiler: it's an advertorial.

Dara Denney: I actually gasped. I've seen lot's of "too nice" static ads, but this is truly insane.

Mike Rome: 2 Steps to Become a Top 1% Meta Media Buyer by 5PM Today

| AND IN OTHER NEWS…

| GET LINKED

New and actually useful Ads Manager feature: breakdown charts!

Now you can easily visualize the distribution across placements and other breakdowns. Pretty sweet:

Read the Full Post

| RECOMMENDED SOFTWARE & SERVICES

• Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.

• You know your email flows aren’t performing like they should—maybe even leaking revenue in ways you can’t see. 😬 Most agencies charge for “upgrades” without proving they actually worked. We don’t guess. We test, measure, and optimize—because every email should earn its keep. 🚀 Learn about the Email Flow CRO method here.

• BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

| STAT ATTACK

| THE OUTRO

Adios peeps! May your ROAS be as strong as our haiku game.

✌️ Workspace6

☝️☝️☝️
They’re reaching 7, 8 and 9 figure merchants.

Talk to us about sponsoring this newsletter.