| THE INTRO

And just like that, all the FUD over tariffs has been erased from the stocks as the world’s finances rally against machine! Grab the champagne! It’s toast time! 🍾 

| TWEET OF THE WEEK

The Content “Rule” Every Brand Should be Breaking in 2025

🤔 Buyer hesitations are gold—they’re clues, not objections
🏃 Most sellers rush past them; smart ones dig in
🧩 A hesitation = “I want to buy, but something’s off”
💬 Fix the feeling, not just the logic—this is about trust gaps
✅ You close more when you slow down and explore the pause

Check it out here.

| YOUTUBE UNIVERSITY

Kirsty Nathoo - Managing Startup Finances

| TOGETHER WITH KINTSUGI

Finally, Tax Automation That Works for E-commerce Sellers

Theres a game-changer for e-commerce businesses struggling with sales tax compliance. Kintsugi's AI-powered platform is helping online sellers reduce tax preparation time by 75% and cut compliance costs by 50%.

It seamlessly integrates with Shopify and other major platforms to automatically handle product classification, tax calculations, and filing across all states. E-commerce sellers particularly appreciate Kintsugi's nexus exposure mapping, which instantly shows where you have tax obligations as your business grows.

What sets them apart from other tax solutions is their transparent pricing (no hidden fees or constant increases), responsive onshore support, and top-rated Shopify integration. Kintsugi clients report an average savings 9+ hours monthly while gaining confidence in their multi-state compliance.

As your e-commerce business scales, don't let sales tax complexity hold you back. Explore how Kintsugi is transforming tax compliance for online sellers at www.trykintsugi.com.

| QUICK SHOTS

@sourfraser Your hook isn't the problem; it's what happens after that that's killing your ROAS.

Sarah Levinger Your brand is what it eats. Here’s what to feed your GPT every month (if you don’t want to blend into the feed).

@SamMendelsohn4 Hot take: ACMPV is the most honest CRO metric in DTC.

@codyplof Everyone is talking about the death of SAAS.

Tyler Wallis Stop timing coupons with your PR events. Do this instead to keep more profit 👇

Preston Rutherford — Founder: Wholesale is dumb. DTC scales forever.

| AND IN OTHER NEWS…

| GET LINKED

Here's my big personal news:

Natural Dog Company has been acquired by FoodScience, a Morgan Stanley Capital Partners portfolio company!

After 13 years, the journey that started with me quitting my job to go all-in on Elements Brands has officially come to an end. What started as one guy in a rented office turned into $200M+ of sales and something much bigger.

Read the Full Post

| RECOMMENDED SOFTWARE & SERVICES

• Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.

• You know your email flows aren’t performing like they should—maybe even leaking revenue in ways you can’t see. 😬 Most agencies charge for “upgrades” without proving they actually worked. We don’t guess. We test, measure, and optimize—because every email should earn its keep. 🚀 Learn about the Email Flow CRO method here.

• BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

| STAT ATTACK

| THE OUTRO

Note to self: Next time there’s a significant downturn in the market, time the dip perfectly so as to cash in at the exact right time. 🧠 

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They’re reaching 7, 8 and 9 figure merchants.

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