Issue 185: 🚨 how ONE broken ad KILLED an account

+ here's how to stop it happening to you.

May 01, 2025

| THE INTRO

Not every day you feel like you’re 1000 folks… but, considering the state of the world right now, we’re feeling pretty damn good as we roll into the end of this week. Not a bad finish at all. 😤 Hope yours is just as good!

Wesley Snipes Dance GIF by Major League

Let’s bring that LFG energy.

| TWEET OF THE WEEK

Chew On This: One broken ad killed an entire Meta account overnight

  • 🤖 Meta’s AI kept pushing the dead ad even after it was paused

  • 📉 Result: zero conversions, total panic

  • 🛠️ Fix: heavy creative testing and new ad structures to reset the system

  • ⚡ Simple tweaks saved the account and scaled it past old numbers

👉 The small mistake that almost tanked it all … and how they pulled it back:

| YOUTUBE UNIVERSITY

How the Cash Conversion Cycle Impacts Your eCommerce Business

| TOGETHER WITH REPLO

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Stories to knock your boots off 🥾

| QUICK SHOTS

@daviefogarty I lost millions when Brexit caught me flat-footed.

@DylanAnder What marketing or business course did you pay for that was FULLY worth the money?

@andrewchen Every marketing channel sucks right now

@sourfraser As Ogilvy said, “the customer isn't a moron. She's your wife.”FOR THE MEMES

| AND IN OTHER NEWS…

Tariffs And The Venture Value Chain: A Blip Or Long-Term Pain?

Guest author Rohit Yadav takes us on an exploration of the value chain — VC fundraising, startup fundraising and exits — to see how tariffs are driving both direct and indirect impacts.

With all the changes at the IRS, how likely are you to be audited? It’s unclear.

No one wants to be audited by the IRS. And, in fact, very few US taxpayers have been in recent years.

Here’s how Unilever and P&G’s 2025 ad budgets are looking after seeing Trump’s tariffs

For the first time since the tariff saga began, the consumer goods giants have updated the market, revealing not only their business performance but also their advertising plans for the remainder of 2025.

52-year-old quit his job, bought a failing snack company for $250,000—he just sold it for $750 million

In 2011, a burnt-out Charles Coristine left his Wall Street job and bought a "flatlining" snack company. Here's how he turned LesserEvil around.

| GET LINKED

One of most expensive mistakes a CPG brand can make? Creating packaging in a vacuum.

Let’s look at this Sprouts Farmers Market supplement shelf for just 3 seconds. Which product caught your eye first?

I'm betting it was EVERYDAZE—those vibrant orange/pink boxes in the middle shelf.

In a sea of white, purple, and clinical-looking bottles, they're practically screaming for attention. 👀

| RECOMMENDED SOFTWARE & SERVICES

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  • You know your email flows aren’t performing like they should—maybe even leaking revenue in ways you can’t see. 😬 Most agencies charge for “upgrades” without proving they actually worked. We don’t guess. We test, measure, and optimize—because every email should earn its keep. 🚀 Learn about the Email Flow CRO method here.

  • BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

| STAT ATTACK

| THE OUTRO

To the weekend!

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