Issue 183: ➡️ this prompt is MINDBLOWING 🤯

| THE INTRO

10 Things We Absolutely Won't Be Doing This Week:

1. Convincing ourselves we're "just one viral TikTok away" from early retirement.

2. Panic-installing yet another Shopify app at midnight after reading exactly one random case study.

3. Telling ourselves we'll "finally set up that Klaviyo flow" while binge-watching Netflix instead.

4. Spending an hour crafting a clever tweet about shipping costs that only two bots and our mom will like.

5. Obsessively calculating how many orders we need to justify upgrading to Shopify Plus (again).

More in the outro!

| TWEET OF THE WEEK

Zoe Kahn: Turning Returns into Returning Customers

Zoe Kahn flips the script on product returns, viewing them not as losses but as golden opportunities to foster loyalty. Here's how:

• 🧠 Mindset Shift: Returns are a chance to deepen customer relationships, not just process refunds.​

• 🤝 Proactive Communication: Reach out before issues escalate. A timely message can turn frustration into appreciation.​

• 🎁 Thoughtful Incentives: Offer personalized solutions—like tailored discounts or product exchanges—to show customers they're valued.​

• 📈 Data-Driven Insights: Analyze return patterns to identify and address underlying issues, enhancing overall customer experience.​

By embracing returns as a touchpoint for engagement, brands can transform one-time buyers into loyal advocates.

Check it out here.

| YOUTUBE UNIVERSITY

How to Test Facebook Ads Creatives at Every Budget (2025)

| TOGETHER WITH RALEON

Let's be honest - how many hours did your team (or your agency) spend last month building customer segments and planning email campaigns? For most DTC brands I talk with, it's not hours - it's days of specialized work that constantly needs refreshing.

What if those days of retention work could be done in seconds?

That's exactly what Raleon is delivering for forward-thinking Workspace6 brands. 

Brands using Raleon are saving 3-5 hours per campaign, increasing revenue per recipient 2-4x, and bringing new efficiency to their retention workflows. 

Raleon eliminates the most painful parts of retention marketing without sacrificing your brand's unique voice. The AI builds sophisticated segments using your actual customer data, generates campaign ideas aligned with your brand ethos, and maps it all into Klaviyo - instantly.

Whether your team handles retention in-house or with an agency, Raleon becomes your unfair advantage. Many Workspace6 brands simply connect their agency partners to Raleon and let them leverage the AI tools while maintaining creative control.

Start your free trial today and experience the future for yourself.

| QUICK SHOTS

@RyeMcKenzie Investors look at single-product companies with skepticism.

@ron_ecomm Just a few words but two totally different meaning

@sourfraser “A high hook rate isn’t always the goal”

@anatelorenzen Prediction: Gen AI UGC will have no marginal value within 12 months.

@RyeMcKenzie Consumer hesitation is real… So what do you do when buyers slow down?

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

Shots fired at IKEA.

"No instructions. No divorce"

First off. Hilarious copywriting.

Secondly... 👇

Read the Full Post

| RECOMMENDED SOFTWARE & SERVICES

• Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.

• You know your email flows aren’t performing like they should—maybe even leaking revenue in ways you can’t see. 😬 Most agencies charge for “upgrades” without proving they actually worked. We don’t guess. We test, measure, and optimize—because every email should earn its keep. 🚀 Learn about the Email Flow CRO method here.

• BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

| STAT ATTACK

| THE OUTRO

6. Pretending to care about yet another influencer’s "must-have" product launch strategy on Instagram.

7. Considering dropshipping "just for fun" during our afternoon existential crisis.

8. Swearing off coffee for productivity’s sake → then immediately brewing our fourth cup by noon.

9. Spiraling over a single negative product review from someone clearly having a bad day.

10. Replying seriously to emails starting with "Greetings, dear seller, I have wonderful opportunity…"

If you spot us even remotely close to these, send help immediately.

✌️ Workspace6

☝️☝️☝️
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