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- Issue 182: How to Scale from 6 to 7 Figures WITHOUT Hiring an Agency
Issue 182: How to Scale from 6 to 7 Figures WITHOUT Hiring an Agency
+ Maximize your margins as a founder
| THE INTRO
Sooooo what are we up to now..?
Stocks plummeting… 📉 but we feel a rally coming… 📈
Silver crashing. 🥈 Gold remains solid though! 🥇
Visas cancelled. 😅
Tesla’s on fire. 🔥
Well, it might seem like the political equivalent of a Siberian winter, but fear not friends. There’s always tomorrow. And coffee. And alcohol. (Unless you’ve given either one of those up. In which case, there’s… water.)
Stay strong, fam! ✊
| TWEET OF THE WEEK
The 20 most creative and iconic ads you've ever seen:
1. Sam - looking for a graphic designer
— The AI Colony (@TheAIColony)
3:27 PM • Apr 6, 2025
Andrew Faris: Margin = Power
Andrew Faris says most brands don’t really know their margins—and it’s costing them.
He’s big on making your P&L your secret weapon.
Quick hits:
📊 Track costs like a hawk – Know fixed vs variable
🤝 Negotiate hard – Suppliers, fulfillment, everything
🎯 Manual ad bidding – Cost caps > broad targeting
🤖 Use AI for creative – Fast, cheap, and testable
If you’re not optimizing margins, you’re not building a real brand.
| YOUTUBE UNIVERSITY
How to Scale from 6 to 7 Figures WITHOUT Hiring an Agency
| TOGETHER WITH POSTSCRIPT
Marketing until now has been personalized,
but not personal.
SMS subscribers drive 8x more revenue than email, but most brands are still leaving money on the table by not responding to texts.
Postscript is here to change that!
🤔 Why do most brands struggle to text back? We’ve got the answers (and solutions)
📲 Connect with every subscriber 24/7- whether you’re a solopreneur or managing a big brand
💬 Real brands, real results! See how others are using Shopper to turn chats into cash
🎤 Join our CEO, Adam Turner, for a live Q&A
| QUICK SHOTS
@yojimmykim The best ecommerce brands are secretly media companies.
@TaylorHoliday “It’s a $19M hit to the bottom line.”
@seanchrstman "Great companies fail not because they’re poorly run, but because they get hung up on what made them great"
@mikebeckhamsm Last night I mowed my lawn and thought about tariffs.
@EggrolI When it comes to packaging, it's not just about looks—it's about psychology.
@sourfraser I made this ad with ChatGPT and fixed it with photoshop.
| HERE FOR THE MEMES
| AND IN OTHER NEWS…
| GET LINKED
Stop timing coupons with your PR events. Do this instead to keep more profit 👇
100 Days of Amazon Profit Hacks 💰 – Day 40/100
Are you preparing for an upcoming:
Social media campaign
Email-list blast
TV segment
PR hit
Most brands default to running a coupon to convert the incoming spike in traffic. But there's a more profitable way:
👉 Strategically timed strikethrough pricing
| RECOMMENDED SOFTWARE & SERVICES
Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.
You know your email flows aren’t performing like they should—maybe even leaking revenue in ways you can’t see. 😬 Most agencies charge for “upgrades” without proving they actually worked. We don’t guess. We test, measure, and optimize—because every email should earn its keep. 🚀 Learn about the Email Flow CRO method here.
BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.
| STAT ATTACK

| THE OUTRO
Yes, it may appear bleak. Yes, it may look as if the world is ending.
But as Mr. Bennet reminds us in the BBC’s unquestionably best rendition of Pride & Prejudice:
“I think it will all turn out for the best.”
And perhaps, just perhaps—it will.
So sit back, relax, sip your macha and enjoy 😅 the show.