Welp!

| TWEET OF THE WEEK

Hiring your first growth hire? Don’t expect instant speed

Daphne Tideman explains why growth can slow down after you hand it off—and why that’s actually a good sign.

Key takeaways:

👉 If you're still calling the shots, they don’t truly “own” growth
👉 Founder instinct ≠ scalable process
👉 Slower pace now = stronger foundation later

Tips:

✔️ Use a RACI model to clarify roles
✔️ Ask questions, not give answers
✔️ Run post-mortems to turn setbacks into insights

Check it out here.

| YOUTUBE UNIVERSITY

How Seeding 1,000 Products to Influencers Generated $100M in Sales

| TOGETHER WITH POSTSCRIPT

Marketing until now has been personalized,
but not personal.

SMS subscribers drive 8x more revenue than email, but most brands are still leaving money on the table by not responding to texts.

Postscript is here to change that!

🤔 Why do most brands struggle to text back? We’ve got the answers (and solutions)

📲 Connect with every subscriber 24/7- whether you’re a solopreneur or managing a big brand

💬 Real brands, real results! See how others are using Shopper to turn chats into cash

🎤 Join our CEO, Adam Turner, for a live Q&A

| QUICK SHOTS

@TaylorHoliday This week, DTC twitter proved something…

Anthony Morgan Life as a CRO...

@DenneyDara I think the best way to test all of these ChatGPT image ads is to make like 50-100 of them and dump them into a new ASC campaign.

Ashvin Melwani Whatever 3PL you're using can make or break you. We're seeing a 0.16% error rate with ours. I don't even know how that's humanly possible but we have an incredible team supporting our growth and that too for the last 6 years.

@EggrolI What happens when a skincare brand works with a creative legend?

Dylan W. I don’t think enough people fully appreciate what Klaviyo is building.

@harrydelmege_  I paid a decent whack on courses/mentorships over the last few years to learn my craft

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

Adriaan Dekker

Google bids aggressively when tCPA is left uncapped = confirmed.

I’ve been working with Opteo recently, and I was impressed to see their latest data study with the great Austin Pena.

I’m all for anyone putting in the legwork to help the PPC community.

They analysed a TON of data (we’re talking over 300k Google Ads accounts and 8 billion clicks) and here’s what they found:

The top 10% of clicks lead to CPAs that are 134% higher than average, but only increase conversions by 4.39%.In other words, the most expensive clicks are the least efficient, inflating CPAs and dragging down campaign performance.

Smart bidding has its place, but we still need to keep a close eye on how Google spends our budgets.

One tactic? Wrap your campaign in a portfolio bid strategy and set a max CPC bid cap.

Click for the full post

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| STAT ATTACK

| THE OUTRO

Enjoy the weekend folks!

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