- DTC News by Workspace6
- Posts
- Issue 180:"There's a shutdown in <$10m DTC brands"
Issue 180:"There's a shutdown in <$10m DTC brands"
+ Creative Diversity vs Creative Volume
Don’t you feel like the tarifs need their own little mascot? Maybe named something like, Tariff the Tank Engine, and he’d be the one to announce new financial slap-arounds on the international stage. Yeah? We on to something?
| TWEET OF THE WEEK
"There's a shutdown in sub-$10M DTC brands" - @SeanEcom
"It ramped up last 3 months, because they just can't absorb tariff costs."
"Things were on the water to get to America, then costs went up 25-40%."
— TBPN (@tbpn)
8:16 PM • Mar 22, 2025
Why “More Ads” Is Killing Your Performance
🚨 The problem isn’t that you’re not making enough ads. It’s that you’re making too many that look and feel the same.
Creative volume is easy to track. So teams chase speed, templates, and KPIs—at the cost of what actually drives performance: creative diversity.
If all your ads use the same hooks, visuals, and angles, your audience (and the algorithm) tunes out. You’re not scaling—you’re repeating. 📉
Ask better questions:
What new value props did we test?
How many fresh angles did we explore?
Did anything actually feel different?
🚀 The goal isn’t “more ads.” It’s more ideas.
Make fewer, bolder bets—and watch what happens.
| YOUTUBE UNIVERSITY
The Art Direction Playbook for Brands (Stussy Case Study)
| TOGETHER WITH AFTERSELL
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| QUICK SHOTS
@codyplof Prediction: Brands today have on social media account for the most part. It’s run by internal teams and they pay influencers for distribution.
Anze Markovic Do you want to know the reason your hook iterations fail?
@herrmanndigital Objectively there has been more bugs on Meta in the last calendar year (starting in Feb 2024) than any one year prior to this since I've started working with the company more than 15 years ago.
Ashvin Melwani Whitelisting influencer ads has exploded Obvi's growth more than almost anything else we've tried so far in 2025.
@drewfallon12 soo it seems like chatgpt just nuked all the ai ad makers….?.
Andrew Faris About 70% of the money I spend on Meta Ads for my clients is on Target ROAS campaigns.
@ricwe123 A sports store in China featuring robots on a treadmill showcasing sport clothes.....
| HERE FOR THE MEMES
| AND IN OTHER NEWS…
| GET LINKED
Filippos Dematis
New Shopify product collections feature.
It's a big game changer for some stores.
Particularly ones that have a lot of product categories.
What's changed?
When creating smart collections based on a category, you can now include all sub-categories automatically.
To explain:
Smart collections take certain rules.
"Include products with XYZ tag".
One of these rules involves the category.
"Category = Shoes".
But when a store has hundreds of product categories, it becomes almost impossible to create certain high-level collections.
You'd need to create a lot of rules.
Sometimes more than a dozen.
To include all shoes, you'd need "Category = Sneakers OR Category = Sandals OR..."
Now, you can:
- Pick only the parent category e.g. "Shoes".
- Click the checkbox, and it will "Include sub-categories of the selected category".
For the full post 👉️
| RECOMMENDED SOFTWARE & SERVICES
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| STAT ATTACK
| THE OUTRO
Onwards!
✌️ Workspace6
