Issue 179: Subscription gold for 2025 💡

+ Is this cheating? Or just smarter...?

March 26, 2025

What’s that?

You mean you haven’t been ice bathing your face in Saratoga Spring at the crack of sparrows? 🌄 

robin hood GIF

| TWEET OF THE WEEK

Subscription businesses live and die by retention… but are you focusing on the right things?

In this issue:

  • Why most brands measure retention wrong (and what to track instead)

  • The surprising key to reducing churn (hint: it’s not just discounts)

  • Real examples of brands quietly winning the long game

If you want to keep customers around longer and stop leaving money on the table — this is worth a read. No fluff. Just the straight dope.

| YOUTUBE UNIVERSITY

making ugc ads with AI is literally cheating

| TOGETHER WITH POSTSCRIPT

Coffee, Conversations, and a Sneak Peek of Something BIG – Join Us at Shoptalk!

We're brewing an exciting reveal at Booth 1451, and we can't wait to share it with you!

Here’s what we’re up to:

☕ Custom coffee bar and new product demos
Stop by Booth 1451 for your favorite specialty coffee while you check out our biggest product launch ever, with an exclusive first look for Shoptalk attendees.

✨VIP gifting suite
Book a meeting with us and be one of the first Shopify brands to receive an invite to our gifting suite featuring Postscript brands like Caraway, Brooklinen, Truff Hot Sauce and many more.

🔍 See our AI in action
Experience firsthand how our cutting-edge tools like Brand Center and Infinity Testing can revolutionize your SMS marketing and drive incremental revenue.

🎤 Catch Our CEO on the AI Panel:
Join Adam Turner, our Cofounder & CEO, on March 27 at 1:35pm PT at The Value Stage for insights into maximizing data and AI.

| QUICK SHOTS

@orenmeetsworld The social manager/agency is probably begging someone to respond to approve something

Alexandra Greifeld Meta ads and eCom are a bad go to market strategy for luxury fashion brands unless these 3 things are true:

@theandreboso The vibe marketing manifesto 🤟:

 Sarah Levinger I’m still not convinced we’re doing creative strategy right…🫣

@iamshackelford What I think we as a community or industry gets wrong is rewarding those for sounding clever — but it’s not because they don’t know any better — it’s because most are struggling and hoping that ANY unique solution COULD save them.

Bryan Porter 80k orders into TikTok Shop, here's what I've been surprised to learn.

@yojimmykim Most brands are answering a question nobody’s asking.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

AI creation platform Arcade expands from jewelry to home goods | TechCrunch

Arcade, a generative AI marketplace for designing jewelry, is expanding its offerings to include home goods, starting with rugs. The company on Monday Arcade, a generative AI marketplace for designing jewelry, is expanding into home goods, starting with rugs.

A Booming Start To The Year For The Billion-Dollar Exits Board

Billion-dollar exits are on the rise: So far this year, 11 U.S. venture-backed private companies have gone public or agreed to be acquired at valuations of $1 billion or more, per Crunchbase data. That’s more than double the number from the same period last year.

Amazon Defies Weeklong Boycott As Sales Increase, Data Shows

Amazon sales rose nearly 6% during an eight-day boycott organized by an activist group, challenging the effectiveness of consumer activism against the retail giant.

X’s head of engineering is out

X’s shifting engineering leadership is still working to transform it into an ‘everything app.’

As consumer confidence dips, off-price retailer TJX remains a top stock to own

TJX's ability to purchase new inventory and quickly convert it into sales is a key part of the company's unique moat.

| GET LINKED

Armon Shokravi

👋 Hey Marketers,

Save THIS pricing hack.

What do you think sells more?

"4 for $16"

OR

"4 for $15.30"?

According to this 2023 research in the Journal of Consumer Research, the answer is "4 for 16" because the mental math is easier.

AKA...

When price is easily divisible

by the number of items

When that happens?

Consumers both

1) Find it easier to justify the multi unit purchase

2) Perceive faster consumption of each item

Which increases sales by up to 45%.

Pretty wild stuff.

| RECOMMENDED SOFTWARE & SERVICES

  • Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.

  • You know your email flows aren’t performing like they should—maybe even leaking revenue in ways you can’t see. 😬 Most agencies charge for “upgrades” without proving they actually worked. We don’t guess. We test, measure, and optimize—because every email should earn its keep. 🚀 Learn about the Email Flow CRO method here.

  • BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

| STAT ATTACK

| THE OUTRO

We’re off to grab some bananas.

🍌 Workspace6

☝️☝️☝️
They’re reaching 7, 8 and 9 figure merchants.

Talk to us about sponsoring this newsletter.