takes deep breath

thumps chest

grimaces in pain

notes to self not to thump chest quite so hard next time 😑

😤 we made it thru another week fam! 🚀 weekend here we come!

| TWEET OF THE WEEK

The Meta Ad Strategy Fix That Saved Us

Scaling ad spend to $1M/month sounds great—until performance tanks. Here’s how we turned things around:

📉 The problem – Relying on static ads and organic reach led to a major drop in performance.

🎥 The pivot – We shifted to whitelisted UGC videos, injecting fresh creative that resonated with our audience.

🔄 Diversify formats – A mix of ad styles prevents fatigue and keeps engagement strong.

🚪 Keep the funnel open – Constantly bring in new audiences to avoid stagnation.

🤝 Leverage authentic content – Real users, real trust, real conversions.

For the full article 👉

| YOUTUBE UNIVERSITY

Unbiased eCom Forecasting Starts with a Reality Check

| TOGETHER WITH POSTSCRIPT

Coffee, Conversations, and a Sneak Peek of Something BIG – Join Us at Shoptalk!

We're brewing an exciting reveal at Booth 1451, and we can't wait to share it with you!

Here’s what we’re up to:

☕ Custom coffee bar and new product demos
Stop by Booth 1451 for your favorite specialty coffee while you check out our biggest product launch ever, with an exclusive first look for Shoptalk attendees.

✨VIP gifting suite
Book a meeting with us and be one of the first Shopify brands to receive an invite to our gifting suite featuring Postscript brands like Caraway, Brooklinen, Truff Hot Sauce and many more.

🔍 See our AI in action
Experience firsthand how our cutting-edge tools like Brand Center and Infinity Testing can revolutionize your SMS marketing and drive incremental revenue.

🎤 Catch Our CEO on the AI Panel:
Join Adam Turner, our Cofounder & CEO, on March 27 at 1:35pm PT at The Value Stage for insights into maximizing data and AI.

| QUICK SHOTS

@sourfraser Stop obsessing over unnecessary things!

Jonny Golding The PPC strategy update that top sellers are already using

@katynugent42 Two years ago today, my husband and I launched a little golf brand with hats and headcovers to less than 100 followers on Instagram.

Daniel James $1,800,000,000,000

@imrayjohnston When nothing is working, IT IS NOT the time to do more.

Alexandra Greifeld 3 things I would never do as a fashion brand trying to scale Meta ads profitably:

@codyplof A little bit of DTC optimism for your timeline.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

Linda Bustos

Would you test your luck with 𝗴𝗮𝗺𝗶𝗳𝗶𝗲𝗱 hashtag#ecommerce? 🍀 Check out 7 examples from slot machines to video games 🎮

For the full post 👉️ 

| RECOMMENDED SOFTWARE & SERVICES

• Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.

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• BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

| STAT ATTACK

| THE OUTRO

Let’s get that weekend, y’all!

✌️ Workspace6

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