Issue 174: Who’s Really Shopping Clearance? 🤔 You’ll Be Surprised

Fresh off the data: Meta hooks that actually drive sales this year.

March 06, 2025

Who’s old enough to remember Cheers? 👋 Don’t be shy. Gotta be some 80s babies in the crowd. WELL… if you wanna feel like this guy 👇️ anytime you log onto Slack in the morning, Workspace6 is for you.

Season 3 Hello GIF by Paramount+

The best part? It’s Merchants only. So, where do you wanna be?

| TWEET OF THE WEEK


🚫 No Valuable Customer Shops Clearance?
Let’s Rethink That.

Punch Breakdown:

🔥 Old School Take: Clearance shoppers = low value, bargain hunters, not worth nurturing.

🔎 Reality Check:

  • Many high-LTV customers start in the clearance section — it’s a low-risk way to try a new brand.

  • Clearance isn’t just for dumping stock — it’s a relationship builder if you play it right.

  • Discount behavior ≠ no loyalty. Plenty of “deal shoppers” evolve into repeat, full-price buyers.

💡 The Move:

  • Treat clearance shoppers like potential VIPs — welcome them in, show them your best self, and keep the convo going.

  • Use post-clearance follow-ups (smart email flows, personalized offers) to guide them into full-price fandom.

  • Clearance can be your front door, not your fire sale.

⚡ Bottom line: The customers you ignore might be the ones who would’ve stayed the longest.

Full article here 👉️ 

| YOUTUBE UNIVERSITY

The Best Hooks for Meta Ads 2025

| TOGETHER WITH POSTSCRIPT

Is Your SMS Strategy Thriving—
Or Just Treading Water?

Serious brands aren’t just sending texts—they’re printing money with them. So, be honest: is your SMS program actually pulling its weight, or is it just… there?

Postscript’s SMS experts will audit your setup for free—no fluff, just immediate wins you can act on. Here’s what they’ll uncover:

  • Hidden revenue leaks (because your SMS should be making you more)

  • Compliance gaps (so you don’t get slapped with fines)

  • Cost-saving hacks between SMS and MMS

  • Tactics to boost revenue per message (not just send more texts)

The best brands tweak, test, and optimize—they don’t just guess. Let Postscript’s team show you where you’re leaving money on the table.

| QUICK SHOTS

@ron_ecomm there's no easy money in the world

Zack Miller Performance Max keeping your ROAS "stable" is probably costing you a lot of money.

@codyplof What if instead of debating about reach campaigns vs purchase or cost caps versus lowest cost, just maybe there’s benefit of a mix of all of them:

Nick Shackelford Early exposure is THE BEST THINGS you can have in your career let me prove it to you.

@TaylorHoliday What would happen if we began treating ads like products?

Alex Hormozi The biggest risk to your future isn’t your competition.

@SarahLevinger BRANDS — your biggest lever isn’t your influencer partnerships, CRO tactics, or even your ads.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

Inflation continues to drive private label growth

Gen Z and millennial shoppers are particularly interested in store brands as they seek out both value and quality, per a Circana study.

People are using Super Mario to benchmark AI now | TechCrunch

Thought Pokémon was a tough benchmark for AI? One group of researchers argues that Super Mario Bros. is even tougher.

Amazon Defies ‘Economic Blackout’ As Sales Climb During Boycott

Despite calls for an "economic blackout" targeting major retailers on February 28th, early data reveals Amazon sales actually increased during the boycott period.

Should Your Next Hire Be Fractional?

Fractional working, a model in which expert advisers in finance, marketing, product and other verticals leverage their expertise in part-time advisory roles, can be a boon to startups, writes guest author Roei Samuel, founder and CEO of Connectd. In this commentary he lays out the potential benefits to filling the needs of both founders and professionals.

Wine consumption is changing. The industry hopes new trends will help it survive

Organic and orange wines, non-alcoholic options and high-end fine wines are all seeing increased demand as consumer habits change.

| GET LINKED

Anze Markovic

I’ve talked to dozens of brands in the past month and have seen so many mess up the motivators they use in their performance creatives...

Let me show you a quick way to fix this:

Click for the full post

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| STAT ATTACK

| THE OUTRO

Let’s get that weekend, y’all!

✌️ Workspace6

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