Issue 172: Making your brand unforgettable... 👉

Team meetings are over for the week here at Workspace6 y’all. Hope your EOW is looking as good as ours is. 🚀 If you haven’t joined the community you really ought to.

DOOR TO NARNIA HERE 🚪 

| TWEET OF THE WEEK

150,000 Orders in 11 Months—Here’s How They Did It

The Game Plan:

• TikTok Ads That Convert 🎥 – Scroll-stopping creatives that drive instant action

• Influencer Power Plays 🤝 – Leveraging trust to turn audiences into buyers

• Data-Backed Scaling 📊 – Doubling down on what works, ditching what doesn’t

• Customer Obsession ❤️ – Service so good, people keep coming back

🔥 Move fast, test relentlessly, and scale like a pro. This brand cracked the code.

Full article here 👉️ 

| YOUTUBE UNIVERSITY

Create a Brand People Obsess Over

| TOGETHER WITH POSTSCRIPT

How Does Your SMS Performance Stack Up?
Let’s Find Out.

Wondering if your SMS game is actually working—or if your competitors are lapping you? Postscript just dropped the most comprehensive SMS benchmarks report of 2025, analyzing data from 18,000+ Shopify stores across fashion, beauty, home goods, food & beverage, health & wellness, and more.

Here’s what’s wild:

• Back-in-stock texts are absolutely printing money—with some of the highest CTRs we’ve ever seen.

• Health & wellness brands saw subscriber LTV jump 38% just by mixing smart automations with educational content.

• Want the numbers for your exact niche? They’re in here—broken down by industry.

This report breaks down real SMS performance data—so whether you’re running welcome flows, abandoned cart reminders, or BFCM campaigns, you’ll know exactly where you stand (and what to fix). Plus, get industry-specific insights and growth tactics to make 2025 your biggest SMS year yet.

Stop guessing. Start scaling. 👉 👉 Stop guessing—see how your SMS really compares. Get the report.

| QUICK SHOTS

@hosun_chung Notice how logos recently all look the same?

Alexandra Greifeld Fashion brands: are you falling for the biggest myth about Meta ads?

@PrestonRuther10 Chubbies was acquired for 9 figures and went through a 10 figure IPO - your classic overnight success that took a decade. As a brand builder, the stat that completely changed my approach to brand building was the 95/5 rule.

Barry Hott I have to vent about Meta again.

@ImChaseMohseni Your product should only have answers for your customers. If anything you add makes them ask a question - you've failed at your UX.

Ashvin Melwani Everyone obsesses over Meta ads and TikTok Shop

@EcomRedneck Thoughts on testing same product in 3 different ad accounts, for same store.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

Noah King

After 1,000+ hours creating Gen AI images and videos, here’s an overview of my key learnings for those of you who are just getting started.

IMAGE CREATION

--> Text to image prompting is incredibly powerful. Adding reference images to your prompts can work very well when you have a good source to draw from.

--> The more specific your prompts (subject, scene, lighting, style, composition), the better the output.

--> AI gets weird with abstract or surreal prompts; it struggles to “invent” convincingly, so be aware when asking for things it hasn't been trained on.

My go-to tool: MidJourney.

Why? It’s affordable, user-friendly, and great for iterating on a single concept, editing specific regions, or expanding the size of an image.

VIDEO CREATION

--> Tools that generate videos from text (like Sora) exist but mostly I like to use image-to-video tools.

--> Seed the video with an image as the starting frame and use a prompt to explain what's happening in the scene.

--> It's critically important that you use clear, precise descriptions to describe the camera movements, like zoom 10%, slowly dolly, rotate 90 degrees, etc.

My go-to tool: Kling Pro on Replicate

Why? I consistently get excellent quality videos, with good adherence to my prompted instructions.

Click for the full post

| RECOMMENDED SOFTWARE & SERVICES

• Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.

• 🚀 More revenue, less waste. That’s the power of profit-driven merchandising with Kimonix. Most Shopify brands focus on conversions and revenue but leave profitability on the table. Kimonix flips the script—strategically balancing high-margin products, slow movers, and inventory turnover to maximize every collection’s performance. Intersport DK saw a 93% increase in collection CTRs. Swarovski reduced non-moving inventory by 29% in just four weeks. Want to do the same? 📖 Download the Profit-Driven Merchandising Handbook today.

• Stop paying $25 for punctuation errors. With Address Guard, real-time address checks and auto-corrections reduce unexpected carrier fees and failed deliveries. Are minor errors inflating your shipping budget? Our coverage in 240 countries and in-depth validation catch issues before they cost you. 👉️ Try now

• You know your email flows aren’t performing like they should—maybe even leaking revenue in ways you can’t see. 😬 Most agencies charge for “upgrades” without proving they actually worked. We don’t guess. We test, measure, and optimize—because every email should earn its keep. 🚀 Learn about the Email Flow CRO method here.

• BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

| STAT ATTACK

| THE OUTRO

Peace y’all! Peace!

✌️ Workspace6

☝️☝️☝️
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