Okay guys, quiz time. Gotta make sure we’re ready when we get the “What did you get done last week” email from Elon… let’s start a list of acceptable answers:

1. Spent the morning in sweatpants with an unknown substance staining our shirt while playing with at least 6-figs in ad spend

2. Took a “quick” break to scroll Twitter—ended up in a 47-comment thread about attribution models.

3. Decided to “take the afternoon off,” only to spend it analyzing a Klaviyo flow on our phone.

4. Watched a YouTube video on scaling ad spend and somehow ended up learning about Mongolian throat singing.

5. Set up a new email segmentation strategy while half-watching a Netflix documentary.

6. Bought another business book we will absolutely never read.

7. Convinced ourselves we’d “just check Slack real quick” before bed.

8. Reassessed our entire business model at 11:43 PM after one bad day of sales.

9. Considered getting a hobby, but instead, refreshed our Shopify dashboard 19 times.

10. Told ourselves we’d ‘disconnect for the weekend’—then immediately checked ad performance from our phone in the bathroom.

11. Spent 30 minutes crafting the perfect snarky response to a lowball influencer collab request.

12. Had an existential crisis over whether our website font is ‘trustworthy’ enough.

13. Debated quitting ecom forever to become a full-time barista in some small coastal town.

14. Rewatched a podcast clip about ‘work-life balance’ while answering customer support emails at dinner.

You want more? We’ve got more. Here to help.

| TWEET OF THE WEEK

Crack the Short-Form Code & Go Viral

🔍 Find Your Content Market Fit – Create videos that align with audience demand, algorithm preferences, and your brand. Let the data guide you.

🛠️ Refine & Repeat – Focus on 3 core topics, double down on what works, and test new ideas strategically.

📈 Stay Consistent – More content = more data. Every post is a chance to optimize.

🎥 Make It Scalable – Develop repeatable formats that streamline production and stay relevant.

🤝 Expand Your Reach – Leverage partnerships to tap into new audiences.

🔄 Structure Your Funnel – 60% reach, 30% value, 10% conversion. Keep it balanced.

🧪 Test & Adapt – Iterate based on performance. The data will tell you what works.

Short-form success is about strategy, not luck.

Insights from Marketing Examined.

| YOUTUBE UNIVERSITY

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| QUICK SHOTS

@RossMackay111 The amount of people asking for free product who’ve never even bought from my site is insane.

Dane Baker Last week on Feb 18th, Shopify quietly dropped a compliance bombshell. Here’s why it’s a big deal and controversial.

@ChrisLangSocial Every time I think I have a Meta problem, I realize I have a creative problem.

Maurice Rahmey While Meta has been preaching incrementality with measurement solutions like lift tests and optimization solutions like incrementality-based attribution, this update has left me scratching my head...

@iamshackelford Half-baked thoughts from someone who’s fullt cookin:

Sarah Levinger The human brain wasn’t designed to read ads. It was designed to survive. 🧠

@heyitsalexP It's interesting that anyone can use iconic pop music for free to score what is effectively an ad on apps like TikTok, so long as they don't put media dollars or a CTA behind it.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

Preston Rutherford

Every Brand is different, but their lifecycle is the same...if they survive long enough (yes, even Nike). If you're looking to get more profitable, navigating the diminishing performance of your "performance" marketing, or if you know that investing in building Brand is essential, but the "how" is less clear, this post is for you.

Here are my lessons around finding a balance of Brand building and DR in hopes you can skip the pain and jump straight to stage 4.

Click for the full post

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• You know your email flows aren’t performing like they should—maybe even leaking revenue in ways you can’t see. 😬 Most agencies charge for “upgrades” without proving they actually worked. We don’t guess. We test, measure, and optimize—because every email should earn its keep. 🚀 Learn about the Email Flow CRO method here.

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| STAT ATTACK

15. Spent 45 minutes designing the perfect new logo concept before realizing we are not, in fact, a designer.

16. Got irrationally excited over a 3% increase in conversion rate—then realized it was a fluke.

17. Tried meditating to reduce stress but ended up mentally drafting a new upsell sequence instead.

18. Went outside for ‘fresh air’ but really just took a call with our supplier in the backyard.

19. Ordered new samples we absolutely don’t need just because we love the thrill of unboxing.

20. Told ourselves we’d start waking up at 5 AM for a ‘CEO morning routine’—snoozed until 8:30 instead.

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