Issue 170: The snowball effect of email flow testing 📈⛄

No time to burn, folks! 🔥 This newsie is fresh and the memes are fresher. (Actually, it’s kind of an interesting one…) 👀 Let us thusly go forth!

| TWEET OF THE WEEK

 The Snowball Effect of Flow Testing: Small Tweaks, Big Wins ❄

Email flows aren’t just a task to tick off—they’re a revenue engine when dialed in.
We ran a quick test on Dr. Woof’s Checkout Abandonment Flow and proved it.

✅ Better Visuals – A hero image with a real, relatable model made the email feel more personal.
✅ Sharper Headline – “You’re ALMOST There!” added urgency and pulled customers back in.
✅ Smarter Layout – Dynamic product blocks and clear CTA buttons made checkout frictionless.
✅ Stronger Social Proof – On-site review screenshots built trust instantly.

📊 The Result? A 9% bump in clicks, a 39% boost in placed orders, and an extra ~$1.5k in monthly revenue. But… that’s not all. 👀 

Full article here 👉️ 

| YOUTUBE UNIVERSITY

Best marketing campaigns in history

| TOGETHER WITH POSTSCRIPT

How Does Your SMS Performance Stack Up?
Let’s Find Out.

Wondering if your SMS game is actually working—or if your competitors are lapping you? Postscript just dropped the most comprehensive SMS benchmarks report of 2025, analyzing data from 18,000+ Shopify stores across fashion, beauty, home goods, food & beverage, health & wellness, and more.

Here’s what’s wild:

• Back-in-stock texts are absolutely printing money—with some of the highest CTRs we’ve ever seen.

• Health & wellness brands saw subscriber LTV jump 38% just by mixing smart automations with educational content.

• Want the numbers for your exact niche? They’re in here—broken down by industry.

This report breaks down real SMS performance data—so whether you’re running welcome flows, abandoned cart reminders, or BFCM campaigns, you’ll know exactly where you stand (and what to fix). Plus, get industry-specific insights and growth tactics to make 2025 your biggest SMS year yet.

Stop guessing. Start scaling. 👉 👉 Stop guessing—see how your SMS really compares. Get the report.

| QUICK SHOTS

Ankit Patel The three of us sat in an office we couldn't afford, staring at numbers that wouldn't budge.

@heyitsalexP Something that most DTC growth marketers AND most "brand" marketers don't understand:

Sean Frank Postscript deserves to win the SMS race.

@herrmanndigital Since @TaylorHoliday broke X this weekend, I thought I’d share this graph done simple and more thorough and my stance on marketing online.

Barry Hott If you're a media buyer and don't regularly check and QA the destinations and flows you're driving your ads to, you ain't doing enough.

@imrayjohnston Yet another brand realizes cost caps don't save biz's.

Ryan Mckenzie Your conversion rate means nothing if you're attracting the wrong traffic.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

Justin Tidwell

We sold over $1,000,000.00 worth of NOWADAYS within 90 days of launch solely on organic TikTok.

You don't need a massive marketing budget and Fortune 500 advisors to start.

You need a great product and the willingness to put it out there - then let the market tell you if they like it or not.

Click for the full post

| RECOMMENDED SOFTWARE & SERVICES

• Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.

• 🚀 More revenue, less waste. That’s the power of profit-driven merchandising with Kimonix. Most Shopify brands focus on conversions and revenue but leave profitability on the table. Kimonix flips the script—strategically balancing high-margin products, slow movers, and inventory turnover to maximize every collection’s performance. Intersport DK saw a 93% increase in collection CTRs. Swarovski reduced non-moving inventory by 29% in just four weeks. Want to do the same? 📖 Download the Profit-Driven Merchandising Handbook today.

• Stop paying $25 for punctuation errors. With Address Guard, real-time address checks and auto-corrections reduce unexpected carrier fees and failed deliveries. Are minor errors inflating your shipping budget? Our coverage in 240 countries and in-depth validation catch issues before they cost you. 👉️ Try now

• You know your email flows aren’t performing like they should—maybe even leaking revenue in ways you can’t see. 😬 Most agencies charge for “upgrades” without proving they actually worked. We don’t guess. We test, measure, and optimize—because every email should earn its keep. 🚀 Learn about the Email Flow CRO method here.

• BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

| STAT ATTACK

| THE OUTRO

Peace y’all! Peace!

✌️ Workspace6

☝️☝️☝️
They’re reaching 7, 8 and 9 figure merchants.

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