Issue 169: True. Profitable. Growth.

NGL, don’t care what the world throws at us this week, we’re not taking anyone’s nonsense. It just feels like a good week for taking names and kicking ass. Right? AMIRIGHT?

Good. Onward!

| TWEET OF THE WEEK

 DTC Brands, Streamline Your Tech Stack for Growth:

Your marketing tech stack should boost efficiency, not slow you down. If it's bloated, here’s how to fix it:

🗂 Audit Everything – List every tool in your stack. If it’s outdated or unused, cut it.
♻️ Eliminate Overlap – If two tools do the same job, keep the best, drop the rest.
📊 Measure ROI – If it’s not driving revenue or efficiency, why keep paying for it?
🔗 Future-Proof It – Choose scalable, AI-ready, and integration-friendly tools.
🛠 Stay Lean – Regular check-ins keep your stack optimized and cost-effective.

💡 The Takeaway: A streamlined tech stack = lower costs, smoother workflows, and better results. In 2025, efficiency > complexity. 🚀

For the full article

| YOUTUBE UNIVERSITY

How to generate actual profit growth?

| TOGETHER WITH REPLO

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Why are 2500+ brands using Replo?

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Stories to knock your boots off 🥾

• Boosting Revenue Per Visitor by 10.3% in 30 Days (VaynerCommerce & Possible)

• Driving 51% More Conversions On Landing Pages (Simple Modern)

• Testing and Optimizing 40+ Landing Pages (Loop Earplugs)

| QUICK SHOTS

@emailoftoday Marketing Rule: The strongest brands don’t chase customers.

Paul Strom >> The True Anatomy of a Brand:

@ecomchasedimond Most people send one email, one message, or make one call…

Will Nitze  Until it's profitable, it's a project - not a company.

@codyplof I think the right way to test creative, at least statics, is to make only concepts at first with no variations and make them fight for spend.

Zack Miller The most expensive mistake in paid search?

Jessica Thorpe 🚨 Major shake-up in the creator economy—Shein, Halara, Temu and possibly other Chinese ecom brands are pausing U.S. influencer partnerships. Why?

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

Pietro Pelizzari

We ran a quick test on our website...

Sarah Levinger tweeted this a while back:

“According to science, arranging products on a landing page by benefit instead of features can increase purchases by 57%.”

So instead of listing:

❌ TESTOWIT bundle | TestoBooster

We switched to:

✅ Libido & Energy Pack

And guess what? Our conversion rate went up.

It’s wild how small changes can make a huge difference. People don’t buy products, they buy the solution to a problem (aka benefits).

Click for the full post

| RECOMMENDED SOFTWARE & SERVICES

• Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.

• 🚀 More revenue, less waste. That’s the power of profit-driven merchandising with Kimonix. Most Shopify brands focus on conversions and revenue but leave profitability on the table. Kimonix flips the script—strategically balancing high-margin products, slow movers, and inventory turnover to maximize every collection’s performance. Intersport DK saw a 93% increase in collection CTRs. Swarovski reduced non-moving inventory by 29% in just four weeks. Want to do the same? 📖 Download the Profit-Driven Merchandising Handbook today.

• Stop paying $25 for punctuation errors. With Address Guard, real-time address checks and auto-corrections reduce unexpected carrier fees and failed deliveries. Are minor errors inflating your shipping budget? Our coverage in 240 countries and in-depth validation catch issues before they cost you. 👉️ Try now

• You know your email flows aren’t performing like they should—maybe even leaking revenue in ways you can’t see. 😬 Most agencies charge for “upgrades” without proving they actually worked. We don’t guess. We test, measure, and optimize—because every email should earn its keep. 🚀 Learn about the Email Flow CRO method here.

• BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

| STAT ATTACK

| THE OUTRO

😤 Ahhhh, I love the smell of ecom in the morning.

✌️ Workspace6

☝️☝️☝️
They’re reaching 7, 8 and 9 figure merchants.

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