Issue 166: The power of a focused offer in subscriptions 💊

+ Scaling upwards with Sharma ▶️

February 06, 2025

Anyone who turned up to 2025 without the express intention of being here for the lol’s is probably not having a great time. 😅 

YOU MUST have a sense of humor in this day and age!

Pedro Laughing GIF by Brand MKRS creative agency

Friendly reminder! eCom is funner (even if it’s not funnier) when you’re in a cool group like Workspace6.

| EXCLUSIVE W6 COMMUNITY EVENT

Quick reminder—
our next expert deep dive is Feb 6 at 2 PM PST!

Instantly Make Your Company More Valuable 🤑 Q&A with Ethan Alexander

When: Thursday, February 6 —> 2:00 – 3:30pm PST

Every business has an endpoint: it’s either sold, passed on, or winds down. Whether you’re planning an exit or just safeguarding for the future, why not maximize your company’s value today?

In this session, you’ll learn:

✅ How to calculate your company’s true valuation
✅ The correct way to calculate profit for buyers and investors
✅ The 4 foundational pillars of value—and how to optimize them to boost
your valuation

Workspace6 member? Awesome. ✅ You can come. (Deets in Slack.)

Not a member yet?

| TWEET OF THE WEEK

Boost Your Subscription Conversions

Your Offer = Your Power Move 🎯

→ Discounts alone won’t cut it. Think free gifts, tiered savings, VIP perks.

Make the Choice Easy ✅

→ Clear pricing, obvious savings, and starter kits to remove friction.

Pre-Paid Plans = Less Churn 💰

→ Lock in customers with upfront value (and get that cash flow early).

First Impression = Retention Foundation 🏗️

→ Nail the initial offer to set the stage for long-term loyalty.

Bottom line → A strong first offer isn’t just about sign-ups—it’s the start of a lasting customer relationship. 🚀

Catch the full breakdown here.

| YOUTUBE UNIVERSITY

Scaling a Brand: Deep Dive

| TOGETHER WITH POSTSCRIPT

This SMS Calendar Is Practically Cheating.
(Steal it.)

Tired of scrambling for SMS campaign ideas or wondering what to text your subscribers? Stop stressing—Postscript's 2025 SMS Marketing Calendar has you covered. It's packed with almost daily inspiration to turn SMS into your top revenue driver next year (if it’s not already).

But here’s the deal: if you’re not using SMS to its full potential in 2025, your competition absolutely will be. This calendar isn’t just a resource—it’s a playbook that the savviest eCommerce brands will use to outpace the rest.

What’s inside this powerhouse resource?

  • Out-of-the-box holidays (you’ll want to bookmark “Take a Selfie” day)

  • Evergreen campaign ideas (so you’re never out of fresh content)

  • Monthly goals (and tips to crush them like a pro)

  • Automation refresh reminders (because your best-performing flows shouldn’t collect dust)

  • Bonus for Postscript users: new feature updates that make your life easier

Whether you’re already crushing SMS or just testing the waters, this guide breaks it down for you. From maximizing BFCM campaigns to leveraging quirky holidays for your niche, there’s a reason this is the best SMS marketing calendar out there.

And the best part? It’s always up-to-date. Bookmark it, sync it to your Google or Outlook calendar, and check back throughout the year for fresh ideas and insights.

Don’t be the brand that’s playing catch-up while everyone else is texting circles around you. Own SMS, own the year.

| QUICK SHOTS

Peter Quadrel Stop Running Meta Ads Like It's 2024. The algorithm completely changed.

@RyeMcKenzie Unpopular Opinion

Filippos Dematis Here's how to optimize an e-commerce website with translations.

@TaylorHoliday eCommerce is in a precarious position...

Ashvin Melwani Customer acquisition without retention is just expensive vanity.

@heyitsalexP When I audit ad accounts for brands that have plateaued at $10, $20, $30k/day in spend, the most frequent issue I see is a creative plateau.

@SarahLevinger Every ad account should have:

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

Stripe makes $1.1B crypto bet as it closes on Bridge acquisition | TechCrunch

Stripe has closed on its $1.1 billion purchase of stablecoin platform Bridge — marking the payment giant’s largest acquisition to date and tangible push

China tariffs may already be hiking up import fees

The tariffs just went into effect on Tuesday.

The Shein effect: Is fashion stuck in a race to the bottom? - Retail Gazette

Are fashion retailers chasing Shein’s unsustainable pricing model, or can they strike a balance between affordability and responsibility?

Google Has Officially Launched Gemini 2.0 for Everyone

The flood of AI news from Google comes in the wake of the launch of DeepSeek, the breakthrough Chinese AI tool that's been making headlines.

Remote Work Faces Challenges In 2025. Here’s How Leaders Can Respond

The remote work trend might see a resurgence, but it won’t come without hurdles, writes guest author Rajat Mishra of Prezent AI. He provides three actionable ways leaders can address the challenge of the rise in stress and burnout among remote knowledge workers.

| GET LINKED

Ankit Patel

The FDA's latest move with Zyn signals something bigger happening in CPG...

We might be watching nicotine completely transform as a category - similar to how caffeine evolved beyond just coffee.

Here's my prediction on what's coming next...

Click for the full post

| RECOMMENDED SOFTWARE & SERVICES

  • Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.

  • Every brand dreams of turning one-time buyers into loyal, returning customers—but most loyalty programs fall short. LoyaltyLion drives real growth by transforming fleeting transactions into lasting relationships with integrated programs, personalized experiences and actionable insights that boost revenue and lifetime value. ⭐️⭐️⭐️⭐️⭐️ "Love LoyaltyLion. The software does an excellent job & the customer service is outstanding." Use our ROI Calculator to see how much you could add in incremental revenue.

  • 🚀 More revenue, less waste. That’s the power of profit-driven merchandising with Kimonix. Most Shopify brands focus on conversions and revenue but leave profitability on the table. Kimonix flips the script—strategically balancing high-margin products, slow movers, and inventory turnover to maximize every collection’s performance. Intersport DK saw a 93% increase in collection CTRs. Swarovski reduced non-moving inventory by 29% in just four weeks. Want to do the same? 📖 Download the Profit-Driven Merchandising Handbook today.

  • UPGRADED: Big brands don’t chase clicks—they chase revenue. Subject Line Genius 2.1 is built to do the same. With AI-crafted subject lines designed to sell, not just open, it’s been upgraded with 🔥 scroll-stopping remixes, 🎯 the latest BFCM-tested lines, and 🤝 seamless personalization integration. And the best part? It’s still free. Give it to your team and watch your email campaign placed order rates and AOV get jacked. 🦾

  • BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

| STAT ATTACK

| THE OUTRO

Onwards!

✌️ Workspace6

☝️☝️☝️
They’re reaching 7, 8 and 9 figure merchants.

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