The tariffs are the convo this issue folks. Let’s get to it. Brace yourself.

| EXCLUSIVE W6 COMMUNITY EVENT

Quick reminder—
our next expert deep dive is Feb 6 at 2 PM PST!

Instantly Make Your Company More Valuable 🤑 Q&A with Ethan Alexander

When: Thursday, February 6 —> 2:00 – 3:30pm PST

Every business has an endpoint: it’s either sold, passed on, or winds down. Whether you’re planning an exit or just safeguarding for the future, why not maximize your company’s value today?

In this session, you’ll learn:

✅ How to calculate your company’s true valuation
✅ The correct way to calculate profit for buyers and investors
✅ The 4 foundational pillars of value—and how to optimize them to boost your valuation

Workspace6 member? Awesome. ✅ You can come. (Deets in Slack.)

Not a member yet?

| TWEET OF THE WEEK

 Make More Ads and Test Bigger Swings: 

Want to scale big this year? Cody Plofker breaks it down:

🔥 Make more ads. The more you test, the more winners you find.
💥 Take bigger swings. Safe, boring creative won’t cut it. Bold moves = big results.
📈 Beyond ads. This applies to retention & eComm too—test aggressively, iterate fast.

More creative. More risk. More growth. Let’s go. 💪

Catch the full breakdown here.

| YOUTUBE UNIVERSITY

Find your next Million $ product

| TOGETHER WITH REDUX

Every month, your subscription business is silently losing 5-10% of your revenue to failed payments. Even worse - these are customers who want to pay you but can't due to processing issues.

Here's how Redux can help:

While basic retry tools blindly attempt to recover payments, Redux uses AI trained on millions of transactions

We optimize the exact time and way to retry each payment for maximum customer recovery

We beat your existing recovery efforts or you don't pay

The best part? We only make money when we recover yours:

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White glove implementation

Seamless integration with Stripe, Recharge, Skio, Stay and more (custom integrations available)

Most companies are shocked when they see how much revenue they're leaving on the table. Let us run a free payment health analysis to show you exactly how much you could be recovering.

| QUICK SHOTS

@SarahLevinger It’s a tough time to be in DTC. 😵‍💫

Drew Sanocki You can plan an effective growth strategy in about two hours per quarter. But most CMOs take weeks.

@shanerostad Charging someone lower shipping rates, i.e $5 vs $7 never seems to impact conversion rate enough to pencil out

Gary Vaynerchuk If your content or “thing” hasn’t popped off yet please

@SeanEcom As long as you don’t have debt, you can survive.

Patrick O'Driscoll Most eCommerce brands are one step away from scaling—but these 6 mistakes hold them back.

@heyitsalexP When I audit ad accounts for brands that have plateaued at $10, $20, $30k/day in spend, the most frequent issue I see is a creative plateau.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

Barry Hott

With Meta's category restrictions already taking effect for some brands and looming for many other brands, there's still so much uncertainty around it. I wanted to share my understanding in case it's helpful.

This might be obvious for some, but a couple of people I've explained this to found it very helpful, so I wanted to drop it here:

My understanding of the issue is that Meta doesn’t want to collect data that could imply a user has a specific medical condition.

If a visitor visits a product page that explicitly mentions a medical condition, then takes an action like adding it to their cart or purchasing, that behavioral data would be tracked and used to optimize future ads.

The issue? That data could reveal private health information about the user. Like whether they have arthritis, high blood pressure, hair loss, or another specific medical condition.

Click for the full post

| RECOMMENDED SOFTWARE & SERVICES

• Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.

• Every brand dreams of turning one-time buyers into loyal, returning customers—but most loyalty programs fall short. LoyaltyLion drives real growth by transforming fleeting transactions into lasting relationships with integrated programs, personalized experiences and actionable insights that boost revenue and lifetime value. ⭐️⭐️⭐️⭐️⭐️ "Love LoyaltyLion. The software does an excellent job & the customer service is outstanding." Use our ROI Calculator to see how much you could add in incremental revenue.

• 🚀 More revenue, less waste. That’s the power of profit-driven merchandising with Kimonix. Most Shopify brands focus on conversions and revenue but leave profitability on the table. Kimonix flips the script—strategically balancing high-margin products, slow movers, and inventory turnover to maximize every collection’s performance. Intersport DK saw a 93% increase in collection CTRs. Swarovski reduced non-moving inventory by 29% in just four weeks. Want to do the same? 📖 Download the Profit-Driven Merchandising Handbook today.

• UPGRADED: Big brands don’t chase clicks—they chase revenue. Subject Line Genius 2.1 is built to do the same. With AI-crafted subject lines designed to sell, not just open, it’s been upgraded with 🔥 scroll-stopping remixes, 🎯 the latest BFCM-tested lines, and 🤝 seamless personalization integration. And the best part? It’s still free. Give it to your team and watch your email campaign placed order rates and AOV get jacked. 🦾

• BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

| STAT ATTACK

| THE OUTRO

Got all that? Good. We’ll be back in about 20 mins when the world changes completely, yet again.

✌️ Workspace6

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