Kids, it’s times like these when you wonder if trying to write an even remotely relevant topical intro is worth it. With the news cycle going from weeks, to days, to now just hours, how can one keep up in order to entertain our loyal audience??

But, here goes: So, there was DeepSeek, and everybody went bananas and is all like “Pfff! Open AI who??”

Then, DeepSeek got hit with “a major cyber attack” which magically disrupted the new user acquisition. 😬 

The story will be different tomorrow. Right now, it is what it is. 🤝 

| EXCLUSIVE W6 COMMUNITY EVENT

Quick reminder—
our next expert deep dive is Jan 30 at 2 PM PST!

Accountability & Scalability: How EOS Powers Success 🚀 Q&A with J.B. Sauceda

When: Thursday, January 30 —> 2:00 – 3:30pm PST

Growth isn’t just about scaling—it’s about accountability every step of the way.
Join us for an exclusive conversation with J.B. Sauceda, where we dive into how the Entrepreneurial Operating System (EOS) can transform the way you run your business and your life.

In this session, you’ll learn:

✅ How EOS creates clarity and accountability across teams
✅ Strategies for scaling your business without losing focus
✅ Real-life lessons from a retail operator, 3PL owner, and advertising entrepreneur
✅ How to apply EOS principles to your personal life for maximum impact

Workspace6 member? Awesome. ✅ You can come. (Deets in Slack.)

Not a member yet?

| TWEET OF THE WEEK

🚨 No More Easy Mode for DTC 🚨

The latest from Chew on This: Mehtab Bhogal of Karta Ventures breaks down why the old DTC playbook is dead and what brands need to do to survive in 2025.

TL;DR? The game has changed, and it's time to adapt. 🎮🔥

Key takeaways:
📉 No more easy wins – Cheap customer acquisition is gone. Brands need to think beyond Facebook ads and diversify.
💰 Cash flow is king – A 13-week cash flow model helps brands spot opportunities before it’s too late.
👥 Right people, right seats – The strongest teams will be the ones that survive the shakeout.

The message? Evolve or get left behind. 🚀 

Catch the full breakdown here.

| YOUTUBE UNIVERSITY

5 Lesson on scaling ECOM biz

| TOGETHER WITH KIMONIX

This SMS Calendar Is Practically Cheating.
(Steal it.)

Tired of scrambling for SMS campaign ideas or wondering what to text your subscribers? Stop stressing—Postscript's 2025 SMS Marketing Calendar has you covered. It's packed with almost daily inspiration to turn SMS into your top revenue driver next year (if it’s not already).

But here’s the deal: if you’re not using SMS to its full potential in 2025, your competition absolutely will be. This calendar isn’t just a resource—it’s a playbook that the savviest eCommerce brands will use to outpace the rest.

What’s inside this powerhouse resource?

• Out-of-the-box holidays (you’ll want to bookmark “Take a Selfie” day)

• Evergreen campaign ideas (so you’re never out of fresh content)

• Monthly goals (and tips to crush them like a pro)

• Automation refresh reminders (because your best-performing flows shouldn’t collect dust)

• Bonus for Postscript users: new feature updates that make your life easier

Whether you’re already crushing SMS or just testing the waters, this guide breaks it down for you. From maximizing BFCM campaigns to leveraging quirky holidays for your niche, there’s a reason this is the best SMS marketing calendar out there.

And the best part? It’s always up-to-date. Bookmark it, sync it to your Google or Outlook calendar, and check back throughout the year for fresh ideas and insights.

Don’t be the brand that’s playing catch-up while everyone else is texting circles around you. Own SMS, own the year.

👉 Sync the 2025 SMS Calendar to your schedule now

| QUICK SHOTS

@TheSzef Saw someone say Represent is the next Gymshark.

Filippos Dematis Shopify recently introduced an improvement to fulfillments.

@jordantwestecom TikTok changed a lot of things...

Parker Burr The new American Dream:

@TaylorSicard Some of the best ecommerce brands aren’t the ones you see mentioned in the media.

Preston Rutherford Founder: Wholesale is dumb. DTC scales forever.

@Badalpandey_ Facebook Ads 101:

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

Noah Tucker

THIS IS NOT REAL 🚨 

One of our competitors is impersonating Katie Krische, and blasting this email to all of our customers.

Whoever is doing this really needs to look themselves in the mirror. This is not how you win against a competitor, this is how you make a fool of yourself.

Luckily, most of our customers realized this was fake.

Truly pathetic how low people will go to hurt our reputation, rather than trying to build a legitimate business themselves.

Please do better

Click for the full post

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• BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

| STAT ATTACK

| THE OUTRO

Let’s get to it y’all! Time to carpe that diem.

✌️ Workspace6

☝️☝️☝️
They’re reaching 7, 8 and 9 figure merchants.

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