Okay, so here’s what we think happened…

All the disenfranchised youth of the world (plus a few cool moms) got together and organized a sort of private flashdash / seance / rain dance to prevent the closure of TikTok… and it worked.

This is what you can do when you believe in yourself, are also hopelessly addicted to social media, and also have moves like Jagger. 🚀 

| EXCLUSIVE W6 COMMUNITY EVENT

Quick reminder—
our next expert deep dive is Jan 30 at 2 PM PST!

Accountability & Scalability: How EOS Powers Success 🚀 Q&A with J.B. Sauceda

When: Thursday, January 30 —> 2:00 – 3:30pm PST

Growth isn’t just about scaling—it’s about accountability every step of the way.
Join us for an exclusive conversation with J.B. Sauceda, where we dive into how the Entrepreneurial Operating System (EOS) can transform the way you run your business and your life.

In this session, you’ll learn:

✅ How EOS creates clarity and accountability across teams
✅ Strategies for scaling your business without losing focus
✅ Real-life lessons from a retail operator, 3PL owner, and advertising entrepreneur
✅ How to apply EOS principles to your personal life for maximum impact

Workspace6 member? Awesome. ✅ You can come. (Deets in Slack.)

Not a member yet?

| TWEET OF THE WEEK

🚀 The Ultimate Creative Marketer's Toolbox! 🎨🛠️

Struggling to keep up with marketing tools? Shlomo Genchin's list of 230+ tools has your back! Highlights:

✍️ Copywriting: From pun generators to word finders.
🧐 Research: Dig deep with Anna's Archive & Exploding Topics.
🎯 Audience Insight: Tools like Forum Scout & Gummy Search.
📢 Ad Inspo: Explore epic ad libraries like AdFolio.

Most tools are free or freemium. Perfect for leveling up your creative game! 💡💥

👉 full article

| YOUTUBE UNIVERSITY

Exposing my brand strategy playbook

| TOGETHER WITH KIMONIX

Unlock Profit-Driven Merchandising Strategies with Insights from Kimonix and Industry Leaders

Here’s what you get:

In today’s crowded online retail market, focusing on sales volume alone is no longer enough.

Many Shopify brands still prioritize conversions and revenue while missing a key factor — profitability.

This is where profit-driven merchandising comes in.

By strategically balancing popular items with slower movers, high-margin products, and inventory turnover, retailers can move beyond simple sales metrics to build sustainable, year-over-year growth.

And the payoff?

Here’s what some of our top merchants are seeing:

• A 93% increase in AVG collection CTRs after switching to profit-driven strategies (Intersport DK)

• A 29% reduction in non-moving inventory in just four weeks after upgrading merchandising strategies (Swarovski)

Want to do the same?

Our Profit-Driven Merchandising Handbook is your guide.

Inside, you’ll find:

• What profit-driven merchandising is and why it matters

• Strategies to optimize inventory and avoid costly markdowns

• Tactics from top industry leaders to boost your profitability

Start your journey to smarter, more profitable merchandising —
download the eBook now.

| QUICK SHOTS

@iamshackelford I can honestly say I no longer think SEO is bullshit.

Taylor Holiday Greed ultimately destroyed Google's right to own the truth.

@bandholz Definitely overpaying for my email/sms tech stack. [Thread]

 Brett G. Friedman Your best-performing Meta ad was probably killed in its infancy.

@frankkgabriel Spending over $1,000,000 per month and @Meta can't tell me why I randomly woke up to an advertising ban.

Sarah Levinger Your customer avatar is probably wrong.

@BillDA It'll be a massive fumble if we don't end up banning TikTok after coming so close.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

Jacob Sappington

There is so much incorrect information going around about Klaviyo's active profile email going around... I'm going to clear it all up, and drop suppression segment recommendations.

1. This is not a price increase

2. Klaviyo has had profile limits that weren't enforced. Yes it was confusing, yes this fixes it.

3. The max amount plan costs go up will be 25%.

4. You have until February 18th to fix this.

5. Klaviyo also released flex sending which removes the need to constantly increase or decrease your plan.

We've identified segments that we think are clonable to all accounts and can be used pretty broadly. Our goal is to clean "enough" but not go too crazy on it as even the most savvy email marketers can wreck a list cleaning.

The first two you can straight up copy and they will provide the biggest volume.. If you want to make sure you don't lose any previous purchasers, just add in a condition of "Placed Order equal to 0 over all time"

The last two require slightly more nuance.. We create the "Global Engagement Exclusion - 10 emails" with 10, 15, or 20 emails and see where the breakdown of profiles is.

Click for the full post

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• BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

| STAT ATTACK

| THE OUTRO

Time to fire off a few more executive orders, y’all! No time like the present. 🍻 

✌️ Workspace6

☝️☝️☝️
They’re reaching 7, 8 and 9 figure merchants.

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