Issue 161: From SQL Hacks to Selling Everywhere

Ohhhhh yes, we’re officially cranking on our Members-Only Expert AMAs. If you’re new to the game, we get experts on every few weeks to discuss their particular area of expertise and the group can fire Qs at them to A.

Pulp Fiction Yolanda GIF

👆️ the exact description of our experts

But! These are CLOSED to members. So, if you’re not, apply. Deets on the upcoming down below. 👇️ 

| EXCLUSIVE W6 COMMUNITY EVENT

Quick reminder—
our next expert deep dive is Jan 30 at 2 PM PST!

Accountability & Scalability: How EOS Powers Success 🚀 Q&A with J.B. Sauceda

When: Thursday, January 30 —> 2:00 – 3:30pm PST

Growth isn’t just about scaling—it’s about accountability every step of the way. Join us for an exclusive conversation with J.B. Sauceda, where we dive into how the Entrepreneurial Operating System (EOS) can transform the way you run your business and your life.

In this session, you’ll learn:

How EOS creates clarity and accountability across teams
Strategies for scaling your business without losing focus
Real-life lessons from a retail operator, 3PL owner, and advertising entrepreneur
How to apply EOS principles to your personal life for maximum impact

Workspace6 member? Awesome. You can come. (Deets in Slack.)

Not a member yet?

| TWEET OF THE WEEK

🚀 CES 2025: Amazon's Game-Changers for Sellers:

 Ads Beyond Amazon: Now you can promote your products on major retail sites like Nordstrom and Dick's Sporting Goods. 🌐

📊 5-Year Data Insights: Amazon Marketing Cloud extends its lookback window—plan smarter and maximize Customer Lifetime Value. 🔍

🤖 SQL Made Simple: A new generator automates audience segment creation, no tech wizardry required! 🛠️

These updates mean better targeting, smarter insights, and a wider reach for your business. 💡📈

Click here for the full article

| YOUTUBE UNIVERSITY

8 Biggest Stories In Ecommerce of the year

| TOGETHER WITH BOXFORT

Most 3PLs overpromise and underdeliver. Not BoxFort. Built by e-commerce veterans who’ve managed 7-figure apparel brands, we know what matters: speed, precision, and communication that doesn’t make you want to pull your hair out.

Here’s what you get:

Same-Day Shipping: Get your orders out fast—your customers will thank you.

High-Touch Kitting: Whether it’s custom labels or QC, we handle it like pros.

Slack Access: Talk directly to the people running your fulfillment. No ticket systems, no delays.

“Why don’t more 3PLs communicate on Slack?! I love that I have direct access to the founders and their warehouse manager. It’s a true partnership in every sense of the word!” — Lanai M. ⭐️⭐️⭐️⭐️⭐️

No hidden fees, no surprises. Check out our Pricing Calculator to see how much you could save* by switching. 🚚

*Sanity-Saving Calculator not yet operational, but on the way.😉

| QUICK SHOTS

@Cody_Wittick Founders might be the secret hack for their brand's ads. Check out this one from Saltyface, which crushed benchmarks for the account:

Peter Quadrel This is the most important graph in online advertising...

@SeanEcom Everyone talking shit on “personal brand”

 Barry Hott Do your ads pass the “So what?” test? 🤔

@social_savannah Want people hooked in the first 3 seconds? Try these 3 super simple but wildly effective hooks:

Filippos Dematis Shopify recently introduced an improvement to fulfillments.

@iamshackelford Back when BRĒZ launched -- one thing that I really really had to figure out was adding in more margin gained per order to give the paid team the speed of growth leveraging paid channels.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

Fan Bi

USANA, a multi-level marketing company supplements company, has bought Hiya, a DTC kids vitamins business for ~$260m.

Hiya is a beast:

- launched 2019, raised no VC
- Trailing rev of $103m, growing 50% YoY
- Net income (not EBITDA) of $19m!

Reminds us the magic of eCommerce!

| RECOMMENDED SOFTWARE & SERVICES

  • Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.

  • As holiday sales increase, so does compliance risk. Zamp’s fully managed sales tax solution keeps 400+ brands like Cult Gaia, Glamnetic, and Tushy compliant, allowing them to focus on growing their business. Sign up here for free sales tax service through the end of the year (which includes January filings too!).

  • Every brand dreams of turning one-time buyers into loyal, returning customers—but most loyalty programs fall short. LoyaltyLion drives real growth by transforming fleeting transactions into lasting relationships with integrated programs, personalized experiences and actionable insights that boost revenue and lifetime value. ⭐️⭐️⭐️⭐️⭐️ "Love LoyaltyLion. The software does an excellent job & the customer service is outstanding." Use our ROI Calculator to see how much you could add in incremental revenue.

  • UPGRADED: Big brands don’t chase clicks—they chase revenue. Subject Line Genius 2.1 is built to do the same. With AI-crafted subject lines designed to sell, not just open, it’s been upgraded with 🔥 scroll-stopping remixes, 🎯 the latest BFCM-tested lines, and 🤝 seamless personalization integration. And the best part? It’s still free. Give it to your team and watch your email campaign placed order rates and AOV get jacked. 🦾

  • BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

| STAT ATTACK

| THE OUTRO

This one’s over. Lets get that paper y’all. Back to work!

✌️ Workspace6

☝️☝️☝️
They’re reaching 7, 8 and 9 figure merchants.

Talk to us about sponsoring this newsletter.