Issue 160: Cut Through the Noise—New Year Ads That Work 🎯

Creative Ads Built to Perform

January 08, 2025

Big week for those who circle-back, amiright?

Circle Back GIF by Workaholics

2025 kicks off with BIG moves, people. BIG. Who asked Santa for the renaming of the Gulf of Mexico? 🎅 C’mon. Don’t be shy.

| EXCLUSIVE W6 COMMUNITY EVENT

Quick reminder—
our next expert deep dive is this Thursday at 2 PM PST!

Ditch Dashboards: Scorecards Drive Results 🚀

When: Thursday, January 9 —> 2:00 – 3:30pm PST

Learn why scorecards outperform dashboards, how to build them, and turn your team into a performance powerhouse.

Workspace6 member? Awesome. ✅ You can come. (Deets in Slack.)

Not a member yet?

| TWEET OF THE WEEK

Kickstart 2025 with Fresh Ads:

✨ 1. High-Quality Video Ads
Freja’s cinematic video ad, created by Fraggell, proves that premium visuals grab attention in crowded feeds. 🎥 This year’s winning combo? High-production value paired with innovative UGC formats for engaging, scroll-stopping content.

📩 2. Personalized Static Ads
Novara’s simple static ad, framed as a handwritten apology or unexpected news, shows how curiosity can drive clicks. 🖊️ This easy-to-create format is perfect for bottom-of-funnel campaigns and adds a personal touch that resonates.

🚀 3. Outcome-First Ads
Raising Dog flips the script by showcasing the outcome first, drawing viewers in with the benefits before presenting the solution. 🐾 This approach keeps messaging fresh and results-focused.

💡 Takeaways:

  • 🎥 Test a mix of high-production videos and creative UGC formats.

  • 🖊️ Use curiosity-driven static ads to boost engagement.

  • 🚀 Try highlighting outcomes upfront for more compelling messaging.

| YOUTUBE UNIVERSITY

2025 Ads Predictions with Alex Cooper

| TOGETHER WITH BOXFORT

Most 3PLs overpromise and underdeliver. Not BoxFort. Built by e-commerce veterans who’ve managed 7-figure apparel brands, we know what matters: speed, precision, and communication that doesn’t make you want to pull your hair out.

Here’s what you get:

Same-Day Shipping: Get your orders out fast—your customers will thank you.

High-Touch Kitting: Whether it’s custom labels or QC, we handle it like pros.

Slack Access: Talk directly to the people running your fulfillment. No ticket systems, no delays.

“Why don’t more 3PLs communicate on Slack?! I love that I have direct access to the founders and their warehouse manager. It’s a true partnership in every sense of the word!” — Lanai M. ⭐️⭐️⭐️⭐️⭐️

No hidden fees, no surprises. Check out our Pricing Calculator to see how much you could save* by switching. 🚚

*Sanity-Saving Calculator not yet operational, but on the way.😉

| QUICK SHOTS

@igobylukas SHOPIFY APP BLOAT 🫃

Adam Kitchen The only serious competition to Klaviyo in 2025 for email/SMS on Shopify is Yotpo.

@RyeMcKenzie Before you spend another dollar on ads, ask yourself:

Noah Tucker There has been a ton of talk around Honey and how it steals attribution from influencers and drains profit from brands.

@SeanEcom All consumer unicorns going forward will have a creator at the center of the org

Zack Notes #SEO Tip - Use a custom GPT to evaluate pages based on Google Quality Rater Guidelines

@mikebeckhamsm The things we value most in life are distinctive.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

Silicon Valley is so dominant again, its startups devoured over half of all global VC funding in 2024 | TechCrunch

For all the chatter about the decline of San Francisco, the data repeatedly shows that the area is still the best place for venture-backed startups.

8 retail trends to watch in 2025

Each year brings unique headwinds and tailwinds. From increased attention on DEI efforts to the shifting nature of DTC, this is what we’ll be following in 2025.

Online holiday spending rises nearly 9%, as deep discounts and AI-powered chatbots fuel purchases, Adobe data says

The holiday e-commerce results from Adobe are a promising sign for the retail industry, which will begin reporting holiday results in February.

Data: Millennials outshop Gen Z on social media - Retail Gazette

Millennials have overtaken Gen Z as the fastest growing demographic for social media purchases, according to new research.

Meta to end fact-checking, replacing it with community-driven system akin to Elon Musk's X

Meta CEO Mark Zuckerberg cites "cultural tipping point" of election in making major changes to practices.

| GET LINKED

Jimmy Slagle

Mind = blown. Google AI just watched me record this video.

In real-time, it:

→ Understood I was recording
→ Described what I was doing
→ Saw everything in the video

But that's just the start.

Watch it analyze my Canva design live:

1. Instant feedback
2. Real-time suggestions
3. Design improvements on the fly

I mean the use cases of this are endless for feedback:

- video editor, in real-time
- designer, in real-time
- accountant, in real-time
- copywriter, in real-time
- feedback on presentations, in real-time

Get ready to see a TON of AI tools built on top of this in 2025.

| RECOMMENDED SOFTWARE & SERVICES

  • UPGRADED: Big brands don’t chase clicks—they chase revenue. Subject Line Genius 2.1 is built to do the same. With AI-crafted subject lines designed to sell, not just open, it’s been upgraded with 🔥 scroll-stopping remixes, 🎯 the latest BFCM-tested lines, and 🤝 seamless personalization integration. And the best part? It’s still free. Give it to your team and watch your email campaign placed order rates and AOV get jacked. 🦾

  • Are you a subscription business losing revenue to failed payments? Redux recovers what’s yours, purely on performance. Normally adding 3-8%+ in topline ARR growth. Redux’s ML/AI maximizes recovery, stopping churn from draining your ARR. Ready to stop the leaks? Let Redux handle the hard part while you enjoy the rewards. Learn more here.

  • As holiday sales increase, so does compliance risk. Zamp’s fully managed sales tax solution keeps 400+ brands like Cult Gaia, Glamnetic, and Tushy compliant, allowing them to focus on growing their business. Sign up here for free sales tax service through the end of the year (which includes January filings too!).

  • Every brand dreams of turning one-time buyers into loyal, returning customers—but most loyalty programs fall short. LoyaltyLion drives real growth by transforming fleeting transactions into lasting relationships with integrated programs, personalized experiences and actionable insights that boost revenue and lifetime value. ⭐️⭐️⭐️⭐️⭐️ "Love LoyaltyLion. The software does an excellent job & the customer service is outstanding." Use our ROI Calculator to see how much you could add in incremental revenue.

  • BoxFort Commerce helps clothing & high-sku brands scale with efficient Shopify fulfillment. Unlike the Bobs & Monks of logistics, we ship hundreds of thousands of orders for 3 of our own clothing and jewelry brands, so it’s imperative that our processes are built around saving money & consistency. Learn more here.

| STAT ATTACK

| THE OUTRO

Remember to get into the community! We’re rolling out more perks than you or you mother could shake a reasonable-sized stick at.

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☝️☝️☝️
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