Hell yeah, peeps! We just got the ‘end of the year’ warm and fuzzies. It’s getting about that time where we crack the nog and turn our phones on silent. 🔇 

Tough to say. This might be our last issue until the New Year, but if you see us, make sure you read, click, and tell the email overlords that you want us in your inbox.

| TWEET O’ THE WEEK

How to Launch Podcast Ads That Work for DTC Brands 🎙️🚀

Podcast ads can supercharge your customer growth—but only if done right. Here’s how to get started:

🎯 Set Clear Goals: Know your objectives (awareness, traffic, sales), budget, and success criteria. Remember, results take time (2–3 months).

👩‍💻 Know Your Audience: Align podcast audiences with your target customer. Misaligned partnerships = wasted money.

🔍 Research Smart: Use tools (e.g., Podscribe) or agencies to find relevant podcasts. Prioritize shows with host-read, baked-in ads and proven success in your niche.

🤝 Negotiate & Plan: Start small (4–6 episodes), lock in favorable CPMs, and include exit options if results lag.

🛠️ Launch Right: Equip hosts with products, strong ad scripts, and custom landing pages to boost performance.

📊 Track & Optimize: Use codes, URLs, and surveys to measure results. Refine ads or placements as needed.

🏆 Final Tip: Be patient, iterate, and stick with proven shows. Done right, podcast ads can scale your brand like AG1 or Manscaped. Ready to hit play? 🎧

For the full article click here

| YOUTUBE UNIVERSITY

I Ranked 100+ Black Friday Ads in a Tier List

| TOGETHER WITH RETENTION X

62% More Revenue from the Same Traffic? Here’s How We Did It.

Over the past few weeks, we ran a wild experiment with one of our longest-standing brands, uncovering a massive growth lever hiding in plain sight: collection pages. Turns out, 32% of site-wide traffic hits these pages—but they weren’t optimized for performance.

Using data from RetentionX, we identified hidden champions (products with high clicks but low visibility) and underperformers (products with lots of impressions but poor engagement). By reallocating product visibility based on key metrics like CTR by position, basket rate, and 90-day LTV, we automated merchandising with machine learning to prioritize top performers.

The results? Stunning:
→ 62% more profit with the same traffic
→ 27% revenue growth
→ 23% higher conversion rates

We transformed overlooked collection pages into revenue powerhouses—and now, Merchandise Automation is baked into RetentionX Core.

Curious how this works? Read the full story here.

| QUICK SHOTS

@TaylorHoliday One early theory I am researching regarding BFCM results.

Preston Rutherford If you're looking to get more profitable in 2025, seeing diminishing performance of your "performance" marketing, or if you know that investing in building brand is essential, but the "how" is less clear, this post is for you.

@MehtabKarta DOWNGRADE YOUR KLAVIYO PLANS POST BFCM!!!

Ankit Patel Your PDP carousel isn't just a photo gallery - it's prime conversion real estate that most brands completely waste.

@CanadaKaz This is devastating. Canada Post strike is now crippling other carriers.

Barry Hott Advertisers: Your goal is 𝗻𝗼𝘁 to make ads with the lowest CPMs and CPCs or the highest CTRs and hook rates.

| HERE FOR THE MEMES

| AND IN OTHER NEWS…

| GET LINKED

Christine Walsh

Well this is mind blowing 🤯 Amazon came out with a 3D Virtual Shop for the holidays.

You can literally move around, “peruse” categories and click on products to shop directly.

In another brilliant strategy, they’ve also created themed virtual showrooms for brands like Wicked, American Girl, Lego, Star Wars and Breville.

Curious how it all has performed for them so far!

Link to full post

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• UPGRADED: Big brands don’t chase clicks—they chase revenue. Subject Line Genius 2.1 is built to do the same. With AI-crafted subject lines designed to sell, not just open, it’s been upgraded with 🔥 scroll-stopping remixes, 🎯 the latest BFCM-tested lines, and 🤝 seamless personalization integration. And the best part? It’s still free. Give it to your team and watch your email campaign placed order rates and AOV get jacked. 🦾

| STAT ATTACK

| THE OUTRO

That’s it for this one! Somebody hand me my Marty Moose nog glass and turn on Last Christmas by Wham!

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